Just Say No, to Yelp Reviews [video]
Digital MarketingDon't send your customers off to Yelp reviews. Keep those comments on your website where you can control the truth.
Who are these Beach Boys?
KP brandingIf the Beach Boys can adapt and reinvent themselves, why can't we adapt to our customers' wants, needs, desires? Is it our mindset that needs to change? Maybe.
Are you serious?
Content MarketingBeing serious in my marketing world, means that I set goals. I study to understand people. I plan. I execute. I measure effectiveness. I Adjust and Reload.
Need help with your Real Estate marketing?
KP brandingMany years of experience in Hampton Roads has shown me the right way to do real estate marketing. Let's talk through your marketing plan to help you succeed.
Where to get the most brand exposure? Instagram? Google?
Content Marketing, Digital MarketingTracking brand exposure data is imperative to achieving our marketing and sales goals. This helps us plan our next steps giving us the most brand exposure.
Ocean Boulevard Bistro & Martini Bar in Kitty Hawk
Family & Friends, CommunityThe best kept secret in Outer Banks. A cocktail lover's dream.
5 common content marketing mistakes to avoid
Content Marketing, Digital MarketingKnowing mobile search numbers for consumers these days, content marketing is top priority for the success of our business. Articles. Video. Infographics. Yes!
78% of searches for your restaurant are on mobile devices
Digital MarketingOver 3/4 of your customers are looking at your restaurant menu, requesting a dinner reservation, and ordering online from their mobile device. Are you ready?
How restaurant technology can help with labor shortages
Digital MarketingLet's explore various ways restaurant technologies can help us be more efficient. QR Codes, mobile ordering, kitchen display integrations can all play a part.
Real Estate 101: How to Reach Home Sellers
Digital MarketingSome of these strategies may seem obvious, but you'd be surprised how many real estate agents don't bother with solid real estate marketing. Let's work through these together and make sure you stand out in your community.
Successful Healthcare Marketing, yes it matters
Digital MarketingThere are so many great ways to effectively market your medical practice. If you're a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience.…
Real Estate Marketing 101: How to reach home buyers
Digital MarketingThese points are the start of laying out a solid real estate marketing plan, a necessity for success. Still feeling baffled? Let's get together and talk through a plan to ensure the right home buyers are paying attention to you.
Quick-n-Dirty Do’s & Don’t’s for Social Media Marketing
Content Marketing, Digital MarketingWe want consumers to like you, be attracted to you, and be willing to spend their money with you. Let's have a conversation about your social media marketing.
How fancy-schmancy is your email subject line?
Content Marketing, Digital MarketingWhen executing a potential leads-driven email marketing campaign it is important to focus on content, timing, and a well-crafted subject line.
Restaurant Marketing Ideas with Revenue In-mind
Content Marketing, Digital MarketingThe list of ideas for restaurant marketing is endless. Let's talk about prioritizing your efforts to gain the most from your marketing. You can do this; let's just make sure you're on the right path.
Successful Real Estate Marketing Ideas
Content Marketing, Digital MarketingThrowing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let's come up with a successful marketing plan for you.
Fun Restaurant Marketing Tips
Digital MarketingOpening a restaurant can be exciting. Managing a restaurant can be a challenge. Let's talk about a few ways to make you stand out from the competition with these restaurant marketing tips.
What does it mean to be a software architect?
KP brandingIf you're a free thinker that can match business requirements to a technology solution, you're half way there.
What is in the Senate’s Infrastructure Bill?
Family & Friends, CommunityThe United States Senate is expected to pass a $1 Trillion infrastructure bill this week. Among many other initiatives, here's what's in the bill:
$110 billion for roads and bridges
$73 billion to modernize the nation's energy grid
…
Your brand will thank you for networking in-person
Digital MarketingIf you breakdown what social networking actually means, you'll understand that the platforms on the internet are just that -- platforms. Think of your community as another platform, one that you can't afford to forget that can gain you exposure that you'll never get on the internet.
I’m all yours, for one hour [video]
Content Marketing, Digital MarketingDo you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask them questions?
'How did you do that?'
'How did you make that happen for your business?'
'What's your success story?'
'Do…
Tips for marketing your Real Estate Team
Digital MarketingThere are so many great ways to effectively market your real estate team, even if you're a team of one. There are smart ways to touch your target audience. Here are a few from my bag of tricks.
Creating a website is the perfect place to start.…
Facebook Ads for your restaurant, oh boy, where to start
Content Marketing, Digital MarketingHere are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.
People actually read your outdoor signage, ya know [video]
KP brandingThere's an art to putting yourself in the mindset of your customer. Know your audience. Let technology help do the work for you.
Blogging is good. I promise.
Content Marketing, Digital MarketingYes, blogging can be time intensive and addicting if you get the fever. But what better way is there to build your web of trusted individuals and organizations?
Is your Facebook (Business Page) blowing-up your frustration level? [video]
KP brandingOverall traffic is down. Individual article views are down. Comments are down. There’s a reason for that, says Facebook.
Stay true to your ideas
KP brandingMost times the marketing and execution are bad, not the idea.
Getting started in Sports Marketing
Digital MarketingWhen you’re truly tired of losing and not getting noticed, give me a shout. Let’s get your team on the right track.
Real-time Marketing Consulting, one-on-one with my full attention [video]
Content Marketing, Digital MarketingLet's line up a time so you and I can chat. I'll answer any questions you have on your business. Need assistance with establishing your brand? Need advice on understanding how to measure the success of your advertising dollars? Through the magic…