Who are these Beach Boys?
I tuned in to my morning music routine earlier to Pandora prompting me to listen to ‘new‘ Beach Boys. Intrigued, I clicked through. They got me. 😎 Nice ad placement. Surprisingly, it was ‘new‘ tunes from the Beach Boys.
Who are these guys? They sound awesome. Obviously it’s not the same rare voices of the 1960’s, but instead clones of those beautiful voices.
If the Beach Boys can adapt and reinvent themselves, and Eric Clapton can adapt to popular music in every decade since the late 1950’s, why can’t we adapt to our customers’ wants, needs, desires?
Is it our mindset that needs to change? Maybe.