Hey, my name is Keith Parnell (kp). I’m a lifelong learner, Digital Technologist in Norfolk that loves experimenting to help business owners scale their organizations beyond their wildest dreams.
I provide digital strategies (the ideas and plans) and innovative activities (the execution) for the small business world. I specialize in driving business growth with data-driven digital strategies. That means, data rules, truly. If the data says yes, that’s where we go. If the data says no, we steer your hard-earned money in a more rewarding direction.
Essentially, I unclutter the digital world for small businesses.
With over three decades of passion and expertise in the marketing and technology world, I have dedicated myself to guiding small businesses in achieving substantial growth through strategic digital initiatives.
Your small business stands to benefit similarly, as I specialize in unlocking the potential of digital analytics, providing insights that not only eliminate unnecessary ad expenditures but also optimize your marketing budget for maximum impact.
As a seasoned digital consultant, I bring a wealth of experience and a proven track record in elevating small businesses to new heights through innovative and effective digital strategies. My approach is rooted in a deep understanding of the unique challenges and opportunities within small business industries, allowing me to tailor solutions that resonate with your target audience and drive tangible results.
I specialize in crafting comprehensive digital campaigns that seamlessly integrate social media, search engine optimization (SEO), content marketing, and analytics to create a cohesive online presence for your establishment. By leveraging the power of social media platforms, I can engage with your audience in meaningful ways, fostering a sense of community and loyalty. From enticing visuals of your delectable dishes and cocktails to engaging posts that highlight the unique ambiance of your venue, I ensure that your brand remains top-of-mind for both existing and potential customers.
Additionally, my expertise extends to implementing data-driven strategies that optimize your online visibility and enhance through-the-door customer acquisition. Through strategic SEO tactics, I can ensure that your small business ranks prominently in search engine results, driving organic traffic and increasing your digital footprint.
By carefully analyzing consumer behavior and market trends, I can also identify untapped opportunities, allowing us to stay ahead of the competition and continuously evolve our digital approach to maximize growth and revenue for your business. With a keen eye for emerging trends and a commitment to delivering measurable results, I am dedicated to helping your establishment not only survive but thrive in the dynamic digital landscape.
Digital Technologist in Norfolk Daily Responsibilities
Keith works in the day-to-day as a Digital Technologist helping B2B, B2C, SaaS, eCommerce companies grow through 8-figure+ revenue.
Keith serves as Fractional Chief Innovation & Marketing Officer of Ghent Eats LLC overseeing digital efforts for the GE brands, including three multi-million-dollar restaurants in Norfolk Virginia — Cogans Pizza Ghent, Cogans Pizza North, and Hank’s Filling Station — and the new Craft on Colley.
Education & Speaking
Keith has advanced education in business, information systems, and software engineering from Christopher Newport University and Kansas State University, and has had the privilege to speak to and teach MBA students at The College of William & Mary Mason School of Business and Old Dominion University Strome College of Business, and to professionals at Alpha College of Real Estate on multiple occasions.
Giving Back to The Community
Keith has served as the Virginia Governor’s Appointed Commissioner to the Transportation District Commission of Hampton Roads (Hampton Roads Transit’s Governing Board), has served on the Board of Directors for Transit Management Company, on the International Board of Directors for Cosmopolitan International, on the Board of Managers of the Cosmopolitan Club of Norfolk Virginia, and on the Board of Directors for Hampton Roads Public Transportation Alliance.
Days Gone By …
Keith was Chief Executive Officer & Strategy Chief of JASE Group LLC, an innovative Creative Advertising & Technology Agency, a company he founded in 1997 and successfully sold in 2018, and a company that guided many clients through million-dollar growth increments.