I'm Keith Parnell

Brand & Tech Executive

  • Send Me a Note mkp@keithparnell.com
  • Call or Text (757) 715-3595
  • Let's Talk If you are interested in hiring me, either as a consultant for your business or as a speaker for your event, let's talk about how I can help.
  • Locale Norfolk, VA

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(Michael) Keith Parnell is a Digital Marketing Strategist, Brand Consultant, Technology Visionary, and a Keynote Public Speaker. He was a successful Chief Executive Officer & Strategy Chief of JASE Group LLC, an innovative Creative Advertising & Technology Agency, a company he founded in 1997.

Keith is the Virginia Governor’s Appointed Commissioner representing the City of Norfolk to the Transportation District Commission of Hampton Roads (Hampton Roads Transit’s Governing Board), is President and serves on the Board of Managers of the Cosmopolitan Club of Norfolk Virginia, and serves on the Board of Directors of Transit Management Company. In the past, Keith served on the Board of Directors of Hampton Roads Public Transportation Alliance, as Chief Information Officer for Stratum Marketing, and as Deputy Chief Technology Officer for The AUTOMARK Group.

Having served in leadership roles for over 20 years, Keith is a self-motivated leader in company operations and all aspects of the business vision. He has in-depth experience in developing strategies for clients and scoping projects in sales, marketing, advertising, and information technology. He is a successful leader in growth strategy engagements, brand strategies, marketing/advertising initiatives, and communications efforts. He has strong and proven experience and skill in business level strategies and brand reflection with a positive attitude, exceptional drive, a success focus, and is able to seamlessly align with core values of the organization.


Business / Strategy / Leadership

  • Working directly as a peer with the President, Vice President, C-level Officers, and business owner clients
  • Leading the analysis of information, researching data, and communicating succinctly and intelligently
  • Crafting successful solutions and garnering commitment for ongoing strategies
  • Directing sales and business development strategy and implementation
  • Leading the development of strategic planning and direction, including successfully managing a complex book of business
  • Leading internal teams of all disciplines including, but not limited to, creative, finance, marketing, project management, and technology
  • Through daily leadership, having strong analytical and interpersonal skills with proven ability to influence and negotiate complex situations

Marketing / Advertising / Communications

  • Developing budgets for marketing, advertising, and communications initiatives
  • Leading market intelligence initiatives through identification, outline, research, and analysis
  • Developing and managing marketing plans and strategies, and overseeing team implementation
  • Planning and managing advertising campaigns with the creative and tech teams with implementation across a variety of industries
  • Developing and overseeing implementation of local and national public relations, media relations, communications programs, and community events
  • Guiding the design, development, and maintenance of websites with the purpose of brand identity/exposure, lead generation, and communications tool
  • Leading the development of social media marketing campaigns guided by market research and driven by smart technology
  • Leading market research for service and product launches, marketing, and brand initiatives
  • Leading the analysis of specific marketing activities that exposes the dynamic brand components of the organization

Technology / Software

  • Leading business solution design through a broad understanding of software and data capabilities
  • Understanding business needs and able to design software solutions to meet client goals
  • Leading teams of developers through a high-level understanding of various software stacks and relational database management systems
  • Advising on and crafting business solutions with an extensive understanding of today’s technologies & tools and their capabilities


  • Art / Creative – author
  • Art / Creative – comedian
  • Art / Creative – museum
  • Art / Creative – music / concert promotion
  • Automotive – eCommerce
  • Automotive – inventory control
  • Automotive – web services
  • Construction – carpentry
  • Construction – highway build
  • Construction – home remodeling
  • Construction – new condominium community
  • Construction – new house build
  • Fashion / Clothing – dry cleaning
  • Fashion / Clothing – embroidery
  • Financial Services – accounting / bookkeeping
  • Financial Services – investment broker / adviser
  • Financial Services – mortgage
  • Food Service – brewery
  • Food Service – eCommerce
  • Food Service – restaurant
  • Food Service – restaurant equipment
  • Government – political campaign
  • Government – political consultant / adviser
  • Government – satellite engineering
  • Government – software engineering
  • Health / Fitness – personal trainer
  • Health / Fitness – spa / salon
  • Human Resources – staffing
  • Medical – hospital
  • Medical – mental health
  • Medical – optometry
  • Non-profit – social club
  • Real Estate – agency
  • Real Estate – agent
  • Retail – eCommerce
  • Retail – coffee / tea
  • Retail – jewelry
  • Retail – pawn
  • Sports – local team
  • Sports – national organization

My Twitter World

Just watched the latest #JasonBourne. Holy cow - non-stop action. #icantsleepnow

.@PatrickRockey Why are you cutting into our TV for a tornado that's not in #hamptonroads and heading away from us? @WTKR3

Refurb #MacBooks, if you're inteterested. https://t.co/hGBJHbHQ3r

By nature, I'm a #creative person (even though I was #writingcode). I love #designing things. I love #art. I love t… https://t.co/zGt4QyegxA

Afternoon sun @ Hank’s Filling Station ... and more from MKP Insights [ 03/25/2019 ] - https://t.co/duSfDTCaqJ

Afternoon sun @ Hank’s Filling Station: Lovin’ the springtime sun, cold brews, and live music.… https://t.co/yU6hVD6Saj

Happy National Cake Pop Day!: The angels are going to be so happy today. They love cake pop treats. * A cake pop is… https://t.co/K58bzarNzh

#DidYouKnow? 1907: #CharlesCurtis of the #KawNation in #Kansas was the first #AmericanIndian elected to the U.S.… https://t.co/8G5ir4c8Tl

Fun evening with the angels ... and more from MKP Insights [ 03/24/2019 ] - https://t.co/KzjtEfW0HS

My Instagram World