Dominating local search is top priority for any customer-centric small business. We will cover a few top-level local SEO tips to help increase your Google presence for searches in Norfolk, Virginia Beach, Chesapeake, Newport News, Hampton, and any other city in the Hampton Roads region.
Geographically target your local SEO
When you’re looking to reach people for your restaurant or coffee shop, you have a neighborhood(s) or city in-mind. You know who your target audience is (if not, look here). You know their habits and where they hang out. Mention Colonial Place or Great Neck or Phoebus in your content marketing. Google will credit you, plus you’ll make your customers feel special.
Target your content marketing
I just mentioned content marketing when geographically targeting your local SEO. Give your customers what they want (specials), how they want it (video or infographics), and where they want it (YouTube, Instagram, your blog!). Your psychographic studies on your target audience will identify these for you.
Write local SEO headlines
The snippet that Google reads and displays in their search results is your SEO headline. Be smart with your copy. Mention that you are a Real Estate Agent in Virginia Beach or that you are a Caribbean Restaurant in Hampton. Those are terms that your customers are searching for in Google. Use your assets to your advantage.
Blog targeting local business
All your local SEO efforts should begin with a blog, on your website! Write. Upload photos. Embed videos (from your YouTube channel). Be smart with your keyword phrases such as Coffee Shop in Chesapeake or Home for Sale in Kings Mill. Again, Google will mark you as priority in their search results, plus your customers will love you for bringing them to your website.