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Keith Parnell

Keith Parnell

JOTF Co-founder, into restaurant tech. Ghent Eats CMO, into restaurant marketing.

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What is Local SEO? Can it help me in Norfolk?

There are many tips for getting you started on Local SEO, beginning with Google My Business. Let's talk through making your business stand-out in the crowd.
Keith Parnell August 17, 2021 2 min read
5
What is Local SEO? Can it help me in Norfolk?

Dominating local search is top priority for any customer-centric small business. We will cover a few top-level local SEO tips to help increase your Google presence for searches in Norfolk, Virginia Beach, Chesapeake, Newport News, Hampton, and any other city in the Hampton Roads region.

Geographically target your local SEO

When you’re looking to reach people for your restaurant or coffee shop, you have a neighborhood(s) or city in-mind. You know who your target audience is (if not, look here). You know their habits and where they hang out. Mention Colonial Place or Great Neck or Phoebus in your content marketing. Google will credit you, plus you’ll make your customers feel special.

Target your content marketing

I just mentioned content marketing when geographically targeting your local SEO. Give your customers what they want (specials), how they want it (video or infographics), and where they want it (YouTube, Instagram, your blog!). Your psychographic studies on your target audience will identify these for you.

Write local SEO headlines

The snippet that Google reads and displays in their search results is your SEO headline. Be smart with your copy. Mention that you are a Real Estate Agent in Virginia Beach or that you are a Caribbean Restaurant in Hampton. Those are terms that your customers are searching for in Google. Use your assets to your advantage.

Google snippet - What is local SEO

Blog targeting local business

All your local SEO efforts should begin with a blog, on your website! Write. Upload photos. Embed videos (from your YouTube channel). Be smart with your keyword phrases such as Coffee Shop in Chesapeake or Home for Sale in Kings Mill. Again, Google will mark you as priority in their search results, plus your customers will love you for bringing them to your website.

There are many other tips for getting you started on Local SEO, beginning with Google My Business. Let’s talk through your priorities for making your business stand-out in the crowd.

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Tags: blog Caribbean Restaurant Chesapeake coffee shop demographic Google Google My Business Hampton Home for Sale keyword phrase Kings Mill local search local seo Newport News Norfolk psychographic real estate agent restaurant restaurant marketing small business target audience Virginia Beach YouTube

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5 thoughts on “What is Local SEO? Can it help me in Norfolk?”

  1. Pingback: Do you understand your customer? Really understand them? | Keith Parnell
  2. Pingback: Does market intelligence fit in the restaurant world? | Keith Parnell
  3. Pingback: Understanding your target audience is an art
  4. Pingback: How to drive repeat customer visits
  5. Pingback: Market Intelligence. Is yours?

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