Market Intelligence The death of demographics in advertising Keith Parnell May 11, 2021 1 min read 2 Understanding the psyche, the dreams, the wants and needs of our target audience is king today — Psychographics! No longer should generic, space-filled demographic data sets guide our marketing activities. Spread the love Tags: Chief Marketing & Innovation Officer Chief Marketing Officer CMIO CMO consulting demographics fractional CMO innovation Keith Parnell KP Talks marketing marketing management marketing planning marketing strategy marketing team psychographics vision Continue Reading Previous: A different perspectiveNext: The 7 Habits of Highly Effective People (1 of 7) 2 thoughts on “The death of demographics in advertising” Pingback: Quick-n-Dirty Do's & Don't's for Social Media Marketing | Keith Parnell Pingback: Ooh! Squirrel! Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ Other stories that may interest you Are you loyal to your decisions? 1 min read Market Intelligence Are you loyal to your decisions? September 21, 2021 Can marketing imitate Hotel California’s lack of storytelling? 1 min read Market Intelligence Can marketing imitate Hotel California’s lack of storytelling? September 17, 2021 How do you know that’s true? 1 min read Leadership How do you know that’s true? September 16, 2021
Keith Parnell 
2 thoughts on “The death of demographics in advertising”