The death of demographics in advertising

psychographics

Understanding the psyche, the dreams, the wants and needs of our target audience is king today — Psychographics!

No longer should generic, space-filled demographic data sets guide our marketing activities.

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  1. Ooh! Squirrel! says:
    August 24, 2021 at 9:16 am

    […] wasting your hard-earned money on today’s shiny objects? Know your target audience and their psychographics — where they live, what they like, where and how they spend their […]

  2. Quick-n-Dirty Do's & Don't's for Social Media Marketing | Keith Parnell says:
    August 5, 2021 at 5:34 pm

    […] Test various article types. Videos, photos, text, and infographics draw attention from different brains. See what works for your target audience. […]

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