The death of demographics in advertising Keith Parnell May 11, 2021 1 min read 2 Understanding the psyche, the dreams, the wants and needs of our target audience is king today — Psychographics! No longer should generic, space-filled demographic data sets guide our marketing activities. Spread the love Tags: Chief Marketing & Innovation Officer Chief Marketing Officer CMIO CMO consulting demographics fractional CMO innovation Keith Parnell KP Talks marketing marketing management marketing planning marketing strategy marketing team psychographics vision Continue Reading Previous: Blowin’ ZapsNext: Unemployment Numbers vs Jobs Available 2 thoughts on “The death of demographics in advertising” Pingback: Ooh! Squirrel! Pingback: Quick-n-Dirty Do's & Don't's for Social Media Marketing | Keith Parnell Comments are closed. Other stories that may interest you Tricky Dick doesn’t live here 1 min read Tricky Dick doesn’t live here April 12, 2023 Can Microsoft 365 help your Small Business? 1 min read Can Microsoft 365 help your Small Business? April 11, 2023 Do email newsletters perform for restaurants? 1 min read Do email newsletters perform for restaurants? April 10, 2023
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