The death of demographics in advertising Keith Parnell May 11, 2021 1 min read 2 Understanding the psyche, the dreams, the wants and needs of our target audience is king today — Psychographics! No longer should generic, space-filled demographic data sets guide our marketing activities. Spread the love Tags: Chief Marketing & Innovation Officer Chief Marketing Officer CMIO CMO consulting demographics fractional CMO innovation Keith Parnell KP Talks marketing marketing management marketing planning marketing strategy marketing team psychographics vision Continue Reading Previous: Blowin’ ZapsNext: How 3 top brands transformed their video ad strategies 2 thoughts on “The death of demographics in advertising” Pingback: Ooh! Squirrel! Pingback: Quick-n-Dirty Do's & Don't's for Social Media Marketing | Keith Parnell Comments are closed. Other stories that may interest you Digital Strategies. Technology. Marketing. 1 min read Digital Strategies. Technology. Marketing. January 20, 2023 Videos vs Photos on Facebook 1 min read Videos vs Photos on Facebook January 19, 2023 Who’s your go-to? 1 min read Who’s your go-to? January 16, 2023
2 thoughts on “The death of demographics in advertising”
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