Are you serious?

Are you serious about your business? Are you serious about achieving your goals?

I was listening to Seth’s Akimbo podcast this weekend, and he asked if I was serious. I felt like he was actually talking to me. Obviously, because now I’m asking you.

Being serious in my marketing world, means that I set goals. I study to understand people — where they live, what they do, what they like, how they spend their money, etc. I plan. I execute to achieve my goals. I measure to ensure my process worked, or didn’t. And then I Adjust and Reload.

Are you serious? How serious?