Tips for marketing your Real Estate Team

classic red brick home

There are so many great ways to effectively market your real estate team, even if you’re a team of one. There are smart ways to touch your target audience. Here are a few from my bag of tricks.

Creating a website is the perfect place to start. Hire a marketing team like that knows what they’re doing. You certainly don’t want home shoppers dialing up a website that was created and managed by your broker’s 18-year old or admin assistant. Visual design, marketing strategies, and SEO are all critical to the your website’s success.

Search engine friendliness is required. A pretty website is great, but if no one can find you there’s not much need for having it. Following SEO principles at the onset is important–both on-page and off-page search engine optimization all lead to success. Talk to me if you need more clarification on the differences between these two and their importance to your business success.

Content marketing leads travelers back to you. People live on Google. From desktop/laptop web browsers to iPhone/Android users, Google should lead them to you. The more content you produce for your blog and website, the more Google will trust you and send searchers your way. Write blog articles. Upload photos to your blog. Produce mini videos for your website. Whatever your favorite tactic, do it! There’s no reason to not produce at least two articles per week. If you can do more, do it. *Remember, an “article” can be two sentences loaded with relevant keywords + a photo of your listing. An “article” doesn’t have to be a book.

People want to trust brands that care about them, especially when it comes to being a real estate agent. What better way to create trust with your home shoppers than to show your human side. Let me help you. I have years of successful experience creating brands and brand exposure and am ready to be a part of your team.

Anyone can reach out to me and get my help. DM me at @keithparnell

Keith is an accomplished keynote speaker, educator, and business consultant. His blog, KP Talks, at is praised as one of the top marketing and technology blogs in the industry.

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