Why Small Eateries Are Prime Targets for Hackers

Why Small Eateries Are Prime Targets for Hackers

Small restaurants are prime targets for cyberattacks. Learn why hackers focus on locally-owned eateries and discover essential cybersecurity tips to protect your business.
Why AI is Essential for Modern Restaurants in Hampton Roads

Why AI is Essential for Modern Restaurants in Hampton Roads

AI is revolutionizing restaurants in Hampton Roads by personalizing dining experiences and setting new standards for customer satisfaction and loyalty.
software programming plan

What does it mean to be a software architect?

If you're a free thinker that can match business requirements to a technology solution, you're half way there.
portland oregon usa highway

What is in the Senate’s Infrastructure Bill?

The United States Senate is expected to pass a $1 Trillion infrastructure bill this week. Among many other initiatives, here's what's in the bill: $110 billion for roads and bridges $73 billion to modernize the nation's energy grid …
people wear facemasks while waiting for their coffee

Your brand will thank you for networking in-person

If you breakdown what social networking actually means, you'll understand that the platforms on the internet are just that -- platforms. Think of your community as another platform, one that you can't afford to forget that can gain you exposure that you'll never get on the internet.
woman sits at table making notes in journal

I’m all yours, for one hour [video]

Do you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask them questions? 'How did you do that?' 'How did you make that happen for your business?' 'What's your success story?' 'Do…
classic red brick home

Tips for marketing your Real Estate Team

There are so many great ways to effectively market your real estate team, even if you're a team of one. There are smart ways to touch your target audience. Here are a few from my bag of tricks. Creating a website is the perfect place to start.…
cold winter near iceland bistro

Facebook Ads for your restaurant, oh boy, where to start

Here are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.
orange juice qr code order

People actually read your outdoor signage, ya know [video]

There's an art to putting yourself in the mindset of your customer. Know your audience. Let technology help do the work for you.
laptop from above

Blogging is good. I promise.

Yes, blogging can be time intensive and addicting if you get the fever. But what better way is there to build your web of trusted individuals and organizations?
facebook mobile

Is your Facebook (Business Page) blowing-up your frustration level? [video]

Overall traffic is down. Individual article views are down. Comments are down. There’s a reason for that, says Facebook.
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Stay true to your ideas

Most times the marketing and execution are bad, not the idea.
dusty baseball glove

Getting started in Sports Marketing

When you’re truly tired of losing and not getting noticed, give me a shout. Let’s get your team on the right track.
laptop and latte

Real-time Marketing Consulting, one-on-one with my full attention [video]

Let's line up a time so you and I can chat. I'll answer any questions you have on your business. Need assistance with establishing your brand? Need advice on understanding how to measure the success of your advertising dollars? Through the magic…
outdoor café on sidewalk

Restaurants can learn from the Starbucks experience

Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two & three).
Cheat Sheet for your Restaurant's Digital Marketing

Cheat Sheet for your Restaurant’s Digital Marketing

Boost your restaurant's online presence with our comprehensive digital marketing cheat sheet! Maximize social media, SEO, and more for delicious results.
Welcome to keithparnell.com

Welcome to keithparnell.com! [video]

Thanks for visiting me at keithparnell.com. I'm really excited you're here. Feel free to look around at the types of services and clients I have fun with every day. I love understanding your activities, understanding your target audience, and…
two women selfie

Technology is our future, geolocation this time

Even the most non-tech segments can, and should, find a way that technology can make them more efficient. Ex: location-specific advertising accounts for over 45% of all mobile ad spending.
rainbow keys on laptop

Marketing Strategies to Engage Technology Decision-makers

We should look for marketing strategies that engage decision-makers by proving that we understand what challenges their target industry faces.
What is BoomerX Media

What is BoomerX Media? [video]

What is BoomerX Media? A team of Baby Boomers and GenX'ers that know more about Millennials and GenZ'ers than they do. How they act, what they like, where they play, and where they spend their money. You want BoomerX Media on your team. Let's…
generation timeline

What generation are you?

Where are you on the generation spectrum? Baby Boomer? Gen X? Millennial? Gen Z? What generation are you?
woman with white crisp shopping carrier bags

Our customers’​ buying habits

Up-close observations can't be replaced. Study their habits. Recognize their likes and dislikes.
woman holding up mobile smartphone

Internal communication drives consistent brand identity

Successful marketing departments educate all teams in the company with customer touch points on brand positioning and consistency. Internal communication is critical for overall business success.
fresh water on restaurant table

Your small business needs help now

This is an ugly time right now for local restaurants and essential businesses. But what it is not, is time to stop marketing and advertising.
The unreliability of SEO certifications

The unreliability of SEO certifications

SEO certifications are not the tie-breaker. Get real-world experience. Understand the SEO world. Then come back with a vengeance.
Have you forgotten email marketing?

Have you forgotten email marketing?

We know when you're most likely to be thinking about treating yourself. Our experience shows that ~25% of emails are opened within the first hour of them being received.
iPhone Camera Tips from experience

iPhone Camera Tips from experience

I'm loving the iPhone camera tips and tricks from David on @Forbes. Some obvious. Some not so obvious. All useful. [visual-link-preview encoded="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"] #CMO…
KPIL on twitter

Yes, tweet editing please

Yes, I vote yes for tweet editing. Even within a 30-second window, this would satisfy my biggest complaint about twitter. @socialmedia2day : "a 5-second to 30-second delay in the sending"[visual-link-preview encoded="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"]#CMO…
Smart Talk around Smart Cities

Smart Talk around Smart Cities

Taking responsibility for the future with Smart Cities has a nice ring to it.
11 Important Factors For Building A Mobile-Optimized Website

Mobile-Optimized Website should be top priority

Mobile-first is so important when designing the perfect customer experience. "...companies need to optimize their websites for mobile rather than simply shrinking their desktop design for a smaller screen." via @forbes[visual-link-preview e…
Bus & Bean Coffee

It’s a Bus & Bean Coffee kinda day

I'm starting my day of right with our buds at Bus & Bean Coffee. This dark roast from Honduras was just what I needed this morning. Have you ordered yours yet?
Cheesesteak Freaks at East Side Pizza

Cheesesteak Freaks at East Side Pizza

Got to hang with the #cheesesteak #freaks tonight at one of our top 3 cheesesteak joints in #hamptonroads.After 21 months of touring, the top 3 list is pretty solid: Philly Style Steaks & Subs, Major Phillie Cheesesteaks, and East Side …