There are so many great ways to effectively market your medical practice. If you’re a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience. Here are a few basics from our bag of tricks.
Creating a website is the perfect place to start. Hire a leader in the marketing community like this guy that knows what they’re doing. You certainly don’t want your patients dialing up a website that was created by your office manager’s 18-year old. Visual design, marketing strategies, and SEO are all critical to the website’s success.
Search engine friendliness is required. A pretty website is great, but if no one can find you there’s not much need for having it. Following SEO principles at the onset is important — both on-page and off-page search engine optimization all lead to success. Talk to me if you need more clarification on the differences between these two and their importance to your business success.
Content marketing leads travelers back to you. People live on Google. From desktop/laptop web browsers to iPhone/Android users, Google should lead them to you. The more content you produce for your blog and website, the more Google will trust you and send searchers your way. Write blog articles. Upload photos to your blog. Produce mini videos for your website. Whatever your favorite tactic, do it! There’s no reason not to produce at least two articles per week. If you can do more, do it. *Remember, an “article” can be two sentences loaded with relevant keywords + a photo. An “article” doesn’t have to be a book.
People want to trust brands that care about them, especially when it comes to your medical practice. What better way to create trust with your patients than to show your human side through thoughtful healthcare marketing. Let’ talk to get you rolling.