Here we delve into various aspects of digital marketing, including social media, email marketing, and SEO. We cover topics such as digital marketing trends, strategies, and tools. These articles aim to provide practical advice and insights for businesses looking to improve their digital marketing efforts and reach their target audience more effectively.

KP Innovation Lab

Digital Strategies. Technology. Marketing.

The KPIL 'lab' mentality could be just what you're in need of.
Keith Parnell

Nestle’s Milk Chocolate vintage ad

Trick or Treat Halloween Package, 24 pcs. of 5₵ bars. Give Nestle's for Halloween.
Keith Parnell

Do you care? I don’t.

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It seems odd that a trustworthy media outlet would fall into that honey trap.
Is the MarTech Landscape Too Big?

Is the MarTech Landscape Too Big?

MarTech solutions are present that specialize in serving dedicated verticals, much like KeithParnell.com. This means your business can reach out to the powerful, smart strategies right here at home.
How much do you rely on your CRM?

How much do you rely on your CRM?

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Restaurants often lack the ability to extract value from data in their CRM and POS. Here's how technology can help.
Messaging Placement is just as important as The Message

Messaging Placement is just as important as The Message

Understanding the mindset of your target audience when they read your message is fundamental to the success of the messaging.
Real Estate marketing ideas for this summer

Real Estate marketing ideas for this summer

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The real estate market has been crazy for a while now. How can you keep your real estate business thriving despite recent challenges? Let's walk through a few ideas.
Does market intelligence fit in the restaurant world?

Does market intelligence fit in the restaurant world?

Paying customer patterns can be gleaned from the right studies with the right questions of the right people, our customers and lost customers.
Why Restaurant QR Code Menus Aren't Going Away

Why Restaurant QR Code Menus Aren’t Going Away

The truth is that most people can pull out their smartphone to read through your menu just as easily as perusing a physical menu. And customers want that.
Key Points Every Restaurant Employee Handbook Should Contain

Key Points Every Restaurant Employee Handbook Should Contain

Lead your team to success in the restaurant industry with a comprehensive employee handbook. From policies to benefits, empower your employees for excellence.
Google Keith

Why, Google Keith?

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"We need a 'Google Keith' YouTube channel around here for all the questions we ask and solutions you give." 😁 😊 Hence, The 'Google Keith' brand was formed. What is your brand? Do people know you? Let's find out.
How do you know that's true?

How do you know that’s true? Are you data-driven?

I live in a data-driven marketing world, every day. That's what sets me apart from the next marketing executive.
What does content marketing mean to restaurants?

What does content marketing mean to restaurants?

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Content marketing for restaurants is not rocket science. Yes, it takes strategy. Yes, it takes planning. Yes, it takes effort. But you can do it. Let's talk.
Can you show me the marketing data?

Can you show me the marketing data?

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Show me the marketing data. Show me the results. Show me that your goals are being met.
How leadership can make or break a restaurant concept

How leadership can make or break a restaurant concept

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Undertaking a new restaurant concept or company rebrand is bold and daring, and its success requires 100% leadership buy-in.
Understanding your target audience is an art

Understanding your target audience is an art

Identifying vs Understanding your target audience: psychographic research is a much more in-depth market intelligence step in today's marketing evolution.
How to drive repeat customer visits

How to drive repeat customer visits

Find out what your customers like by asking them, researching sales numbers, watching them. Beat out your competition by driving more repeat customer visits.
What does Google say about Content Marketing?

What does Google say about Content Marketing?

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Content marketing through blogging, video, or social can be fun when managing your business in the digital world. Let's see what Google says about its value.
Just Say No, to Yelp Reviews

Just Say No, to Yelp Reviews [video]

Don't send your customers off to Yelp reviews. Keep those comments on your website where you can control the truth.
Where to get the most brand exposure? Instagram? Google?

Where to get the most brand exposure? Instagram? Google?

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Tracking brand exposure data is imperative to achieving our marketing and sales goals. This helps us plan our next steps giving us the most brand exposure.
5 common content marketing mistakes to avoid

5 common content marketing mistakes to avoid

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Knowing mobile search numbers for consumers these days, content marketing is top priority for the success of our business. Articles. Video. Infographics. Yes!
78% of searches for your restaurant are on mobile devices

78% of searches for your restaurant are on mobile devices

Over 3/4 of your customers are looking at your restaurant menu, requesting a dinner reservation, and ordering online from their mobile device. Are you ready?
How restaurant technology can help with labor shortages

How restaurant technology can help with labor shortages

Let's explore various ways restaurant technologies can help us be more efficient. QR Codes, mobile ordering, kitchen display integrations can all play a part.
Real Estate 101: How to Reach Home Sellers

Real Estate 101: How to Reach Home Sellers

Some of these strategies may seem obvious, but you'd be surprised how many real estate agents don't bother with solid real estate marketing. Let's work through these together and make sure you stand out in your community.
Successful Healthcare Marketing, yes it matters

Successful Healthcare Marketing, yes it matters

There are so many great ways to effectively market your medical practice. If you're a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience.…