There are lots of fun to-dos when managing your business in the digital world. Content marketing is one of those, whether writing blog articles, producing video content, creating dynamic adverts, or embedding yourself into social communities.
Like any other business initiative, we need to ensure its purpose and result gets us closer to our success goals. So, why not go straight to the horse’s mouth — Google — to see what they have to say.
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.” source: developers.google.com
Bingo! Now you know why I preach-preach-preach blogging, second only to, it’s just fun. 😎 Get your copy out there so Google will love you. And get your message out there so your target audience will love you. Let’s talk if you find that you need more information or help. I’m here for you.