Here we delve into various aspects of digital marketing, including social media, email marketing, and SEO. We cover topics such as digital marketing trends, strategies, and tools. These articles aim to provide practical advice and insights for businesses looking to improve their digital marketing efforts and reach their target audience more effectively.

78% of searches for your restaurant are on mobile devices

78% of searches for your restaurant are on mobile devices

Over 3/4 of your customers are looking at your restaurant menu, requesting a dinner reservation, and ordering online from their mobile device. Are you ready?
How restaurant technology can help with labor shortages

How restaurant technology can help with labor shortages

Let's explore various ways restaurant technologies can help us be more efficient. QR Codes, mobile ordering, kitchen display integrations can all play a part.
Real Estate 101: How to Reach Home Sellers

Real Estate 101: How to Reach Home Sellers

Some of these strategies may seem obvious, but you'd be surprised how many real estate agents don't bother with solid real estate marketing. Let's work through these together and make sure you stand out in your community.
Successful Healthcare Marketing, yes it matters

Successful Healthcare Marketing, yes it matters

There are so many great ways to effectively market your medical practice. If you're a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience.…
Real Estate 101: How to reach home buyers

Real Estate Marketing 101: How to reach home buyers

These points are the start of laying out a solid real estate marketing plan, a necessity for success. Still feeling baffled? Let's get together and talk through a plan to ensure the right home buyers are paying attention to you.
Quick-n-Dirty Do's & Don't's for Social Media Marketing

Quick-n-Dirty Do’s & Don’t’s for Social Media Marketing

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We want consumers to like you, be attracted to you, and be willing to spend their money with you. Let's have a conversation about your social media marketing.
How fancy-schmancy is your email subject line?

How fancy-schmancy is your email subject line?

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When executing a potential leads-driven email marketing campaign it is important to focus on content, timing, and a well-crafted subject line.
close up of warm dinner setting

Restaurant Marketing Ideas with Revenue In-mind

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The list of ideas for restaurant marketing is endless. Let's talk about prioritizing your efforts to gain the most from your marketing. You can do this; let's just make sure you're on the right path.
Successful Real Estate Marketing Ideas

Successful Real Estate Marketing Ideas

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Throwing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let's come up with a successful marketing plan for you.
café patio

Fun Restaurant Marketing Tips

Opening a restaurant can be exciting. Managing a restaurant can be a challenge. Let's talk about a few ways to make you stand out from the competition with these restaurant marketing tips.
people wear facemasks while waiting for their coffee

Your brand will thank you for networking in-person

If you breakdown what social networking actually means, you'll understand that the platforms on the internet are just that -- platforms. Think of your community as another platform, one that you can't afford to forget that can gain you exposure that you'll never get on the internet.
woman sits at table making notes in journal

I’m all yours, for one hour [video]

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Do you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask them questions? 'How did you do that?' 'How did you make that happen for your business?' 'What's your success story?' 'Do…
classic red brick home

Tips for marketing your Real Estate Team

There are so many great ways to effectively market your real estate team, even if you're a team of one. There are smart ways to touch your target audience. Here are a few from my bag of tricks. Creating a website is the perfect place to start.…
cold winter near iceland bistro

Facebook Ads for your restaurant, oh boy, where to start

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Here are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.
laptop from above

Blogging is good. I promise.

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Yes, blogging can be time intensive and addicting if you get the fever. But what better way is there to build your web of trusted individuals and organizations?
dusty baseball glove

Getting started in Sports Marketing

When you’re truly tired of losing and not getting noticed, give me a shout. Let’s get your team on the right track.
laptop and latte

Real-time Marketing Consulting, one-on-one with my full attention [video]

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Let's line up a time so you and I can chat. I'll answer any questions you have on your business. Need assistance with establishing your brand? Need advice on understanding how to measure the success of your advertising dollars? Through the magic…
outdoor café on sidewalk

Restaurants can learn from the Starbucks experience

Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two & three).
Cheat Sheet for your Restaurant's Digital Marketing

Cheat Sheet for your Restaurant’s Digital Marketing

Boost your restaurant's online presence with our comprehensive digital marketing cheat sheet! Maximize social media, SEO, and more for delicious results.
two women selfie

Technology is our future, geolocation this time

Even the most non-tech segments can, and should, find a way that technology can make them more efficient. Ex: location-specific advertising accounts for over 45% of all mobile ad spending.
generation timeline

What generation are you?

Where are you on the generation spectrum? Baby Boomer? Gen X? Millennial? Gen Z? What generation are you?
fresh water on restaurant table

Your small business needs help now

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This is an ugly time right now for local restaurants and essential businesses. But what it is not, is time to stop marketing and advertising.
Have you forgotten email marketing?

Have you forgotten email marketing?

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We know when you're most likely to be thinking about treating yourself. Our experience shows that ~25% of emails are opened within the first hour of them being received.
KPIL on twitter

Yes, tweet editing please

Yes, I vote yes for tweet editing. Even within a 30-second window, this would satisfy my biggest complaint about twitter. @socialmedia2day : "a 5-second to 30-second delay in the sending"[visual-link-preview encoded="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"]#CMO…
Man in Cafe

Are you ready for higher menu prices?

The conversations inside restaurants are not 'if' but 'how much' to raise menu prices to accommodate the increase in wages. Are consumers okay with this?