Tag Archive for: digital marketing

They make us better people!

They make us better people!

I dare you to watch this one and try to not shed a tear. "Poppie, you need to wear your seatbelt because I would die for you."
Social vs Search. Do we have to choose?

Social vs Search. Do we have to choose?

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There's no real reason to choose between social and search. Both techniques work, and both are doable. But of course, we need to set a priority.
Blogging is boring. Why do it?

Blogging is boring. Why do it?

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If your perspective is business success, blogging is boring, but should be at the top of your list of activities.
Why are you on Instagram?

Why are you on Instagram?

A solid digital strategy and plan would lay out the way to reach positive results for your company.
Do email newsletters perform for restaurants?

Do email newsletters perform for restaurants?

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By leveraging the power of email marketing, you can build stronger relationships with your customers, drive repeat business, increase revenue, gather valuable feedback, and track your performance effectively.
Successful Real Estate Marketing Ideas

Are you a stressed Real Estate Agent right now?

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Throwing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let's come up with a successful marketing plan for you.
KP Innovation Lab

Digital Strategies. Technology. Marketing.

The KPIL 'lab' mentality could be just what you're in need of.
Messaging Placement is just as important as The Message

Messaging Placement is just as important as The Message

Understanding the mindset of your target audience when they read your message is fundamental to the success of the messaging.
Key Points Every Restaurant Employee Handbook Should Contain

Key Points Every Restaurant Employee Handbook Should Contain

Lead your team to success in the restaurant industry with a comprehensive employee handbook. From policies to benefits, empower your employees for excellence.
How do you know that's true?

How do you know that’s true? Are you data-driven?

I live in a data-driven marketing world, every day. That's what sets me apart from the next marketing executive.
Understanding your target audience is an art

Understanding your target audience is an art

Identifying vs Understanding your target audience: psychographic research is a much more in-depth market intelligence step in today's marketing evolution.
How to drive repeat customer visits

How to drive repeat customer visits

Find out what your customers like by asking them, researching sales numbers, watching them. Beat out your competition by driving more repeat customer visits.
What does Google say about Content Marketing?

What does Google say about Content Marketing?

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Content marketing through blogging, video, or social can be fun when managing your business in the digital world. Let's see what Google says about its value.
Just Say No, to Yelp Reviews

Just Say No, to Yelp Reviews [video]

Don't send your customers off to Yelp reviews. Keep those comments on your website where you can control the truth.
How restaurant technology can help with labor shortages

How restaurant technology can help with labor shortages

Let's explore various ways restaurant technologies can help us be more efficient. QR Codes, mobile ordering, kitchen display integrations can all play a part.
Successful Healthcare Marketing, yes it matters

Successful Healthcare Marketing, yes it matters

There are so many great ways to effectively market your medical practice. If you're a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience.…
Real Estate 101: How to reach home buyers

Real Estate Marketing 101: How to reach home buyers

These points are the start of laying out a solid real estate marketing plan, a necessity for success. Still feeling baffled? Let's get together and talk through a plan to ensure the right home buyers are paying attention to you.
Successful Real Estate Marketing Ideas

Successful Real Estate Marketing Ideas

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Throwing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let's come up with a successful marketing plan for you.
woman sits at table making notes in journal

I’m all yours, for one hour [video]

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Do you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask them questions? 'How did you do that?' 'How did you make that happen for your business?' 'What's your success story?' 'Do…
orange juice qr code order

People actually read your outdoor signage, ya know [video]

There's an art to putting yourself in the mindset of your customer. Know your audience. Let technology help do the work for you.
dusty baseball glove

Getting started in Sports Marketing

When you’re truly tired of losing and not getting noticed, give me a shout. Let’s get your team on the right track.
laptop and latte

Real-time Marketing Consulting, one-on-one with my full attention [video]

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Let's line up a time so you and I can chat. I'll answer any questions you have on your business. Need assistance with establishing your brand? Need advice on understanding how to measure the success of your advertising dollars? Through the magic…
outdoor café on sidewalk

Restaurants can learn from the Starbucks experience

Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two & three).
Cheat Sheet for your Restaurant's Digital Marketing

Cheat Sheet for your Restaurant’s Digital Marketing

Boost your restaurant's online presence with our comprehensive digital marketing cheat sheet! Maximize social media, SEO, and more for delicious results.
generation timeline

What generation are you?

Where are you on the generation spectrum? Baby Boomer? Gen X? Millennial? Gen Z? What generation are you?
Have you forgotten email marketing?

Have you forgotten email marketing?

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We know when you're most likely to be thinking about treating yourself. Our experience shows that ~25% of emails are opened within the first hour of them being received.