Is your business active on Instagram because your daughter lives there?
Is your business active on Facebook because one of your employees said you should be there?
Is your business active on LinkedIn because your target audience is there?
Which of these questions is true?
Which of these questions could a ‘Yes‘ answer produce positive results for your company?
A solid digital strategy would identify the pros and cons of each of these ideas.
A solid digital plan would lay out the way to reach those positive results for your company.
You work hard for your money. A solid marketing plan could ensure your money is spent wisely on your advertising.