Is the MarTech Landscape Too Big?
Digital MarketingMarTech solutions are present that specialize in serving dedicated verticals, much like KeithParnell.com. This means your business can reach out to the powerful, smart strategies right here at home.
Doing The Right Thing for Our Community [video]
Family & Friends, CommunityThere are things we can do to help find a cure for diabetes. Let's get off our asses and make this happen. I'm in, and I need your help.
How much do you rely on your CRM?
Content Marketing, Digital MarketingRestaurants often lack the ability to extract value from data in their CRM and POS. Here's how technology can help.
Kickin’ butt at 94 y.o. is my deal [video]
KP brandingNot sure I want to live to 300 years old like this tree, but 94? I'll still be kickin' butt at 94 y.o.
Understanding people spawns a different perspective
KP brandingWhen we deal with people we need to remember that we're dealing with people -- no perfection, very little consistency across personalities, and very tough to predict.
How to recruit & retain talent in this economy
Brain DumpEmployees are empowered like they've never been before with the well-publicized staff shortages. How do we address the shifting needs of this new workforce?
Messaging Placement is just as important as The Message
Digital MarketingUnderstanding the mindset of your target audience when they read your message is fundamental to the success of the messaging.
A good business consultant is worth their weight in gold
Content MarketingYou should seek out a business consultant, not your buddy, for help with experienced business-related conversations and strategic decisions.
Real Estate marketing ideas for this summer
Content Marketing, Digital MarketingThe real estate market has been crazy for a while now. How can you keep your real estate business thriving despite recent challenges? Let's walk through a few ideas.
Do you understand your customer? Really understand them?
KP brandingIdentifying vs Understanding your target audience: psychographic research is a much more in-depth market intelligence step in today's marketing evolution.
Does market intelligence fit in the restaurant world?
Digital MarketingPaying customer patterns can be gleaned from the right studies with the right questions of the right people, our customers and lost customers.
Amazon & Grubhub have changed the game for restaurant delivery
Brain DumpWhat does this mean for restaurants? In one popular restaurant POS, DoorDash and Uber Eats are the primary delivery services. Grubhub has been left out.
Where do you get your creativity from?
KP brandingWhen I look at one of my triggers of inspiration, I see the process. I see the bad ideas that led to these good ideas. This inspires me.
Why Restaurant QR Code Menus Aren’t Going Away
Digital MarketingThe truth is that most people can pull out their smartphone to read through your menu just as easily as perusing a physical menu. And customers want that.
Key Points Every Restaurant Employee Handbook Should Contain
Digital MarketingLead your team to success in the restaurant industry with a comprehensive employee handbook. From policies to benefits, empower your employees for excellence.
Is a flexible work schedule becoming the norm for the Hospitality Industry?
Content MarketingBusinesses that depend on temporary and seasonal labor need to find alternatives to help them remain competitive, mitigate their compliance risk, and reduce their operational overhead.
Zelle vs PayPal vs Venmo
KP brandingIt looks like PayPal is going to be the winner for online transactions with family and friends. Of course for business, American Express wins, hands down! But on the casual, PayPal is the winner in my house.
Why, Google Keith?
Content Marketing, Digital Marketing"We need a 'Google Keith' YouTube channel around here for all the questions we ask and solutions you give." 😁 😊 Hence, The 'Google Keith' brand was formed. What is your brand? Do people know you? Let's find out.
Happy Hour with the Cosmos
Family & Friends, Community
Sharing happy hour at Grain on the Elizabeth River this afternoon with the Cosmos.
Cosmopolitan Club of Norfolk, the club that fights diabetes.
NORFOLKCOSMO.ORG
Chicken & Pesto @ Cogans Pizza
Family & Friends, CommunityI know it's hard to go into an awesome pizza joint like Cogans Pizza and order a sandwich, but this one is a must-try.
I’m back! The golf game is back.
Family & Friends, CommunityWe played Sewell's Point Golf Club today around the time the birds woke up. Shot a 101 -- not too bad for about 40 months off with two shoulder injuries.
Livin’ for Friday Happy Hour
Family & Friends, CommunityCantina Laredo's New York-style views are the perfect backdrop for a tasty margarita.
Warriors: Closing out C’s will be ‘hardest game’
Brain DumpThe NBA is still playing basketball? It's freakin mid-June, and hot as hades.
Shocked by the performance of Cox
KP brandingThe so unpredictable Cox internet strikes again. A couple of days of bad bandwidth and then, boom. Can't complain much about 557.73 Mbps. 😒😁💾
Google Engineer Thinks Artificial Intelligence Bot Has Become Sentient
Artificial IntelligenceStraight from Twilight Zone: Google also said there were potential issues with people talking to chatbots that sound convincingly human.
Did you know Family Viewing Hour was a real thing on television?
KP brandingThe Family Viewing Hour lasted all of 2 years. It was a policy established by the FCC in 1975 to keep television clean.
Paris in December
Family & Friends, CommunityWe've booked our December Paris trip. Excited!
Soccer day with the babies
Family & Friends, CommunityEvery day is fun with these perfect angels!
Freemium vs Premium, the fight for the almighty dollar
KP brandingSomewhere in there is a cry to readjust the business model. Our customers will give us the answers. We need to be willing to listen.