My comprehensive Modern Content Marketing Guide, a navigational compass in the vast landscape of digital marketing strategies, is my go-to resource for understanding the synergies, trends, and best practices that define effective content marketing and digital marketing integration. Join me on a journey through the intricacies of creating compelling content, optimizing for search engines, and leveraging digital channels to maximize your brand’s impact in the modern digital marketing landscape. This is how I make you valuable to your customers.

They make us better people!

They make us better people!

I dare you to watch this one and try to not shed a tear. "Poppie, you need to wear your seatbelt because I would die for you."
Your leadership style affects the team's success

Your leadership style affects the team’s success

As much as we want to say we can separate our business & personal worlds, there is still crossover in state of mind and emotion. Your leadership style matters.
How leadership can make or break a restaurant concept

How leadership can make or break a restaurant concept

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Undertaking a new restaurant concept or company rebrand is bold and daring, and its success requires 100% leadership buy-in.
What does Google say about Content Marketing?

What does Google say about Content Marketing?

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Content marketing through blogging, video, or social can be fun when managing your business in the digital world. Let's see what Google says about its value.
Are you serious?

Are you serious?

Being serious in my marketing world, means that I set goals. I study to understand people. I plan. I execute. I measure effectiveness. I Adjust and Reload.
Where to get the most brand exposure? Instagram? Google?

Where to get the most brand exposure? Instagram? Google?

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Tracking brand exposure data is imperative to achieving our marketing and sales goals. This helps us plan our next steps giving us the most brand exposure.
5 common content marketing mistakes to avoid

5 common content marketing mistakes to avoid

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Knowing mobile search numbers for consumers these days, content marketing is top priority for the success of our business. Articles. Video. Infographics. Yes!
Quick-n-Dirty Do's & Don't's for Social Media Marketing

Quick-n-Dirty Do’s & Don’t’s for Social Media Marketing

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We want consumers to like you, be attracted to you, and be willing to spend their money with you. Let's have a conversation about your social media marketing.
How fancy-schmancy is your email subject line?

How fancy-schmancy is your email subject line?

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When executing a potential leads-driven email marketing campaign it is important to focus on content, timing, and a well-crafted subject line.
close up of warm dinner setting

Restaurant Marketing Ideas with Revenue In-mind

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The list of ideas for restaurant marketing is endless. Let's talk about prioritizing your efforts to gain the most from your marketing. You can do this; let's just make sure you're on the right path.
Successful Real Estate Marketing Ideas

Successful Real Estate Marketing Ideas

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Throwing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let's come up with a successful marketing plan for you.
woman sits at table making notes in journal

I’m all yours, for one hour [video]

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Do you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask them questions? 'How did you do that?' 'How did you make that happen for your business?' 'What's your success story?' 'Do…
cold winter near iceland bistro

Facebook Ads for your restaurant, oh boy, where to start

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Here are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.
laptop from above

Blogging is good. I promise.

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Yes, blogging can be time intensive and addicting if you get the fever. But what better way is there to build your web of trusted individuals and organizations?
laptop and latte

Real-time Marketing Consulting, one-on-one with my full attention [video]

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Let's line up a time so you and I can chat. I'll answer any questions you have on your business. Need assistance with establishing your brand? Need advice on understanding how to measure the success of your advertising dollars? Through the magic…
fresh water on restaurant table

Your small business needs help now

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This is an ugly time right now for local restaurants and essential businesses. But what it is not, is time to stop marketing and advertising.
Have you forgotten email marketing?

Have you forgotten email marketing?

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We know when you're most likely to be thinking about treating yourself. Our experience shows that ~25% of emails are opened within the first hour of them being received.
Family Christmas 2006

Do we love our customers enough to use social media?

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In this age of sprouting social media, social networks and easy-to-use social communities, are we really practicing what we preach? Do we use social media to communicate and even more importantly to interact with our customers? We should.…