In this age of sprouting social media, social networks and easy-to-use social communities, are we really practicing what we preach? Do we use social media to communicate and even more importantly to interact with our customers?
We should. Now, more than ever before, we have the tools to increase bi-directional and multi-threaded interaction with our closest and also the most distant customers. We should be thinking of new ways everyday via social media to let our customers know they can rely on us to deliver on our brand promise to them.