Cocktails & Jazz Saturday Evening
The important ingredients are ready for a solid Saturday evening of cocktails, desserts, and live jazz. “For me, music and life are all about style.” -Miles Davis
Entries by Keith Parnell
We honor you today
May 15th: What a day! We reverently honor a lot of deserving people today. International Astronomy Day International Family Day National Armed Forces Day National Chocolate Chip Cookie Day Peace Officers Memorial Day And not to be forgotten: World Whisky Day #foodmarketing #barmarketing
The friendliest crossing guard
Crossing guards look like they would be nice. I wave to all school crossing guards. Does that make me weird?
How 3 top brands transformed their video ad strategies
A return to the TV screen is hardly a return to traditional media. In the U.S., the number of people who streamed YouTube or YouTube TV on their TV screens in December 2020 increased by 20% from the start of the year. According to Brian Albert, Google’s managing director of agency and brand solutions in […]
Alcohol to-go is the new norm
Texas joins nine other states today to make alcohol-to-go a permanent law. Arkansas, Wisconsin, Montana, West Virginia, Kentucky, Ohio, Iowa, Oklahoma and Georgia, along with Washington, D.C. have all joined the party. #restaurantmarketing #barmarketing source: forbes.com
Today is National Nutty Fudge Day
Sweeten your taste buds with a dose of delicious nutty fudge on National Nutty Fudge Day this May 12. #foodmarketing Every piece of fudge tastes a little bit better with a small sprinkling of nuts on top, doesn’t it? That is exactly what this day represents, whichever flavor of fudge you prefer – chocolate, vanilla, […]
Today is National Odometer Day
We’re always up for a long drive and, this time, we are driving straight to odometer-ville with National Odometer Day, which is celebrated yearly on May 12. We were unable to uncover the founder(s) of this day but we do know that the celebration is held to teach people about their odometers and how to […]
Where are gas shortages happening?
If you listen to our local media, you’d think we are running out of gasoline for our cars. Let’s use our brains people. We’ll be fine this week. No need for hoarding gas, err toilet paper, err hand sanitizer …
Today is National Receptionists Day
They’re overworked and under appreciated. National Receptionists Day on May 12 (second Wednesday each May) is our chance to show these men and women that we truly know who runs the office. We salute you!
Unemployment Numbers vs Jobs Available
The latest unemployment numbers show 8-10M people out of work in the United States. Today’s reports on CNBC are showing 8M jobs are available for workers. Hmmm. I know for sure that our restaurants* are stru-ggah-ling to find people willing to work. Something doesn’t add up. 😠 *Cogans Pizza Ghent, Cogans Pizza North, Hank’s Filling […]
Today is National Limerick Day
National Limerick Day, held every year on May 12, pays homage to the man who made the short poems widespread – Edward Lear. Lear was an English poet who is known for his nonsense-style, often writing with made-up words, telling tales of Quangle-Wangles, and runcible spoons. He wrote 212 limericks, most of which didn’t follow […]
COVID-19 Vaccine number 2 down
Vaccine #2. Doing my part to get the #covid so you don’t have to. #yourewelcome
The death of demographics in advertising
No longer should generic, space-filled demographics guide our marketing activities. Psychographics has overtaken the need for demographic data sets.
Are the Olympics a no-go?
According to Morning Brew, ~60% of Japan wants the upcoming Olympics canceled. Tokyo is under a state of emergency due to Covid-19. Japan has the lowest vaccination rate among wealthy nations. Your thoughts?
What does this mean for Virginia?
North Carolina has declared a state of emergency tonight due to the Colonial Pipeline outage that was caused by a cyber-attack. What about Virginia? Will Governor Weasel man up? The localities could certainly use the funds that a state of emergency would provide.
Blowin’ Zaps
I’m diggin’ zaps much more than anything buffer or dlvr.it has ever offered. What’s your new tech that you’ve discovered that works for you?
A perspective from one of the most influential CEOs in the world
Jamie Dimon said clients told him that in cases where JPMorgan lost business to rivals, it was because “bankers from the other guys visited, and ours didn’t.”
Apple AirTag?
Did you pick up your Apple AirTag this week?
Did you see Bus & Bean Coffee?
Have you experienced our latest project yet? Take a tour, busandbeancoffee.com, through Bus & Bean Coffee’s new online store. KPIL designed, developed, configured, and launched B&BC’s eCommerce presence which looks to be a powerhouse in the Hampton Roads online retail sales community. Let’s meet over coffee next time you’re in the neighborhood.
A different perspective
Because I have on a Cogans Pizza t-shirt in my Instagram, Facebook, and Twitter profile, each post I make on all those communities is a mini-ad for Cogans. Spreading the love organically …
Market Intelligence. Is yours?
Consumer patterns can be gleaned from the right studies with the right questions of the right people, our customers and lost customers – market intelligence.
Congratulations from Virginia House Transportation Committee Chairman on TDCHR Appointment
I received another very thoughtful congratulations letter, this time from Virginia’s House Transportation Committee Chairman Ron Villanueva on my appointment to the Transportation District Commission of Hampton Roads. I am very humbled.
Congratulations from Virginia Lieutenant Governor on TDCHR Appointment
I received a very thoughtful congratulations letter from Virginia’s Lieutenant Governor Ralph Northam on my appointment to the Transportation District Commission of Hampton Roads. Thank you, sir. Again, I am very humbled. Commonwealth of Virginia Office of the Lieutenant Governor Ralph S. Northam Lieutenant Governor Dear Mr. Parnell, Congratulations on your recent appointment to the Transportation […]
Virginia Governor McAuliffe Appoints JASE Group CEO Keith Parnell to Transportation District Commission of Hampton Roads
We are proud to announce that our CEO, Keith Parnell, has been appointed by Virginia’s Governor Terry McAuliffe to the Transportation District Commission of Hampton Roads. Keith will serve as the City of Norfolk’s Commissioner to the TDCHR, the governing body of Hampton Roads Transit, for the next 4 years. He was sworn into office by The Honorable George Schaefer in a ceremony at […]
Do we love our customers enough to use social media?
In this age of sprouting social media, social networks and easy-to-use social communities, are we really practicing what we preach? Do we use social media to communicate and even more importantly to interact with our customers? We should. Now, more than ever before, we have the tools to increase bi-directional and multi-threaded interaction with our […]