The death of demographics in advertising


Understanding the psyche, the dreams, the wants and needs of our target audience is king today — Psychographics!

No longer should generic, space-filled demographic data sets guide our marketing activities.

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  1. […] wasting your hard-earned money on today’s shiny objects? Know your target audience and their psychographics — where they live, what they like, where and how they spend their […]

  2. […] Test various article types. Videos, photos, text, and infographics draw attention from different brains. See what works for your target audience. […]

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