Technology is our future, geolocation this time
Even the most non-tech segments can, and should, find a way that technology can make them more efficient. Ex: location-specific advertising accounts for over 45% of all mobile ad spending.
Entries by Keith Parnell
Marketing Strategies to Engage Technology Decision-makers
We should look for marketing strategies that engage decision-makers by proving that we understand what challenges their target industry faces.
What is BoomerX Media? [video]
What is BoomerX Media? A team of Baby Boomers and GenX’ers that know more about Millennials and GenZ’ers than they do. How they act, what they like, where they play, and where they spend their money. You want BoomerX Media on your team. Let’s talk. #CMO #CMIO #ChiefMarketingOfficer #ChiefMarketingInnovationOfficer #fractionalCMO #marketingmanagement #marketingplanning #marketingstrategy #marketingteam #marketing […]
What generation are you?
Where are you on the generation spectrum? Baby Boomer? Gen X? Millennial? Gen Z? What generation are you?
Our customers’ buying habits
Up-close observations can’t be replaced. Study their habits. Recognize their likes and dislikes.
Internal communication drives consistent brand identity
Successful marketing departments educate all teams in the company with customer touch points on brand positioning and consistency. Internal communication is critical for overall business success.
Your small business needs help now
This is an ugly time right now for local restaurants and essential businesses. But what it is not, is time to stop marketing and advertising.
The unreliability of SEO certifications
SEO certifications are not the tie-breaker. Get real-world experience. Understand the SEO world. Then come back with a vengeance.
Have you forgotten email marketing?
We know when you’re most likely to be thinking about treating yourself. Our experience shows that ~25% of emails are opened within the first hour of them being received.
iPhone Camera Tips from experience
I’m loving the iPhone camera tips and tricks from David on @Forbes. Some obvious. Some not so obvious. All useful. [visual-link-preview encoded=”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”] #CMO #CMIO #ChiefMarketingOfficer #ChiefMarketingInnovationOfficer #fractionalCMO #marketingmanagement #marketingplanning #marketingstrategy #marketingteam #marketing #CTO #CIO #ChiefTechnologyOfficer #ChiefInformationOfficer #fractionalCTO #techmanagement #techstrategy #technology #vision #innovation #consulting #KeithParnell #KPInnovationLab #KPIL
Yes, tweet editing please
Yes, I vote yes for tweet editing. Even within a 30-second window, this would satisfy my biggest complaint about twitter. @socialmedia2day : “a 5-second to 30-second delay in the sending“ [visual-link-preview encoded=”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”] #CMO #CMIO #ChiefMarketingOfficer #ChiefMarketingInnovationOfficer #fractionalCMO #marketingmanagement #marketingplanning #marketingstrategy #marketingteam #vision #marketing #innovation #consulting #KeithParnell #KPInnovationLab #KPIL
Smart Talk around Smart Cities
Taking responsibility for the future with Smart Cities has a nice ring to it.
Mobile-Optimized Website should be top priority
Mobile-first is so important when designing the perfect customer experience. “…companies need to optimize their websites for mobile rather than simply shrinking their desktop design for a smaller screen.” via @forbes [visual-link-preview encoded=”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”]
It’s a Bus & Bean Coffee kinda day
I’m starting my day of right with our buds at Bus & Bean Coffee. This dark roast from Honduras was just what I needed this morning. Have you ordered yours yet?
Cheesesteak Freaks at East Side Pizza
Got to hang with the #cheesesteak #freaks tonight at one of our top 3 cheesesteak joints in #hamptonroads. After 21 months of touring, the top 3 list is pretty solid: Philly Style Steaks & Subs, Major Phillie Cheesesteaks, and East Side Pizza.
A bit of a celebration
Celebrating. Her. #luckyme
Getting into the minds of children …
The babies had lots of stories today from their trip to Florida. Caius apparently had to prove he is king of the hill before getting into his Hulk story. We talked Legos, Marvel, Star Wars and lots of cool stuff … you know, the important things in life. #grandbabiesrock
PR crisis management steered horribly wrong
When your small business is working through a PR crisis, commonsense goes a long way to doing the right thing. Just make sure you use the right person’s commonsense. The one that got you in this situation is probably not the ‘right person’. I’m watching a thriving local business go through this now, and it’s […]
The marketing brain never stops
Marketing never stops. There are always quick things you can do to reach your audience that the next Jack-n-Jill are not doing. Spend the few minutes going above and beyond; it’s not that difficult.
What do you know about your cloud storage provider?
When selecting the right cloud provider for your business, it’s important you ask how and where your data is stored and the ways they are set up to work with you. Where Are You Storing Our Data? How Often Do You Perform Backups? Do You Offer Third-Party Integration? What Level of Flexibility Will My Business […]
Are you ready for higher menu prices?
The conversations inside restaurants are not ‘if’ but ‘how much’ to raise menu prices to accommodate the increase in wages. Are consumers okay with this?
Microtransit is soon a reality?
Can public transit organizations fill the void where large-frame buses and ride-sharing platforms like Uber and Lyft cannot provide service?
It’s chill time in East Beach
Happy Sunday, fellas. I’m declaring this a no-work evening. And for those of you that know us, know that’s a big deal. #CAOBones @CAOCigars @Sonos
The 7 Habits of Highly Effective People (7 of 7)
One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 7 of 7: “Sharpen the saw.”6 of 7: “Synergize.”5 of 7: “Seek first to understand, then to be understood.”4 of 7: “Think win-win.”3 of 7: “Put first things first.”2 of […]
Saturdays are made for ice cream
No matter what, ice cream is a requirement with Poppie & GCole. Thanks, Lolly’s Creamery. #grandbabiesrock