I touched on the point a few days ago that technology companies in the B2B space can struggle at times to reach decision-makers where they live. So what are we to do?
To maximize a software company’s investment in marketing initiatives, we should look for marketing strategies that have the most potential to engage decision-makers by proving that we understand what challenges their target industry (their customer) faces.
At times we need to prove to their customers that they’re a thought leader, and have a unique software solution that can provide substantial ROI for them.
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