Marketing Strategies to Engage Technology Decision-makers

I touched on the point a few days ago that technology companies in the B2B space can struggle at times to reach decision-makers where they live. So what are we to do?

To maximize a software company’s investment in marketing initiatives, we should look for marketing strategies that have the most potential to engage decision-makers by proving that we understand what challenges their target industry (their customer) faces.

At times we need to prove to their customers that they’re a thought leader, and have a unique software solution that can provide substantial ROI for them.