The unreliability of SEO certifications

You get a ‘100% agree’ from me, @JoshuaCHardwick. I don’t believe in all my years of hiring marketing, creative, and tech teams that I’ve ever given much credence to industry certifications. I want to see real-life accomplishments, not paperwork. I guess that’s why I never used college degrees as a tie-breaker between two equally accomplished applicants.

“Most SEO hiring managers see certifications as unimportant when hiring SEO specialists, and I agree. I wouldn’t look for SEO certifications on resumes if I were hiring because I know that many of them are passable through a mix of trial and error and common sense.”

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