The unreliability of SEO certifications

The unreliability of SEO certifications

You get a ‘100% agree’ from me, @JoshuaCHardwick. I don’t believe in all my years of hiring marketing, creative, and tech teams that I’ve ever given much credence to industry certifications. I want to see real-life accomplishments, not paperwork. I guess that’s why I never used college degrees as a tie-breaker between two equally accomplished applicants.

Most SEO hiring managers see certifications as unimportant when hiring SEO specialists, and I agree. I wouldn’t look for SEO certifications on resumes if I were hiring because I know that many of them are passable through a mix of trial and error and common sense.

#SEO #searchengineoptimization #CMO #CMIO #ChiefMarketingOfficer #ChiefMarketingInnovationOfficer #fractionalCMO #marketingmanagement #marketingplanning #marketingstrategy #marketingteam #vision #marketing #innovation #consulting #KeithParnell #KPInnovationLab #KPIL

This is it. This is me. This is the real me. You get it all in your marketing strategies: the experience, the forward-thinking, the adventures, and the results! Let's talk.

Leave a Reply

Your email address will not be published. Required fields are marked *