Here we focus on branding strategies and practices. We cover topics such as brand identity, brand storytelling, and brand positioning. These articles aim to provide insights and tips for businesses looking to build a strong and memorable brand that resonates with their target audience.

rainbow keys on laptop

Marketing Strategies to Engage Technology Decision-makers

We should look for marketing strategies that engage decision-makers by proving that we understand what challenges their target industry faces.
What is BoomerX Media

What is BoomerX Media? [video]

What is BoomerX Media? A team of Baby Boomers and GenX'ers that know more about Millennials and GenZ'ers than they do. How they act, what they like, where they play, and where they spend their money. You want BoomerX Media on your team. Let's…
woman with white crisp shopping carrier bags

Our customers’​ buying habits

Up-close observations can't be replaced. Study their habits. Recognize their likes and dislikes.
woman holding up mobile smartphone

Internal communication drives consistent brand identity

Successful marketing departments educate all teams in the company with customer touch points on brand positioning and consistency. Internal communication is critical for overall business success.
11 Important Factors For Building A Mobile-Optimized Website

Mobile-Optimized Website should be top priority

Mobile-first is so important when designing the perfect customer experience. "...companies need to optimize their websites for mobile rather than simply shrinking their desktop design for a smaller screen." via @forbes[visual-link-preview e…
Bus & Bean Coffee

It’s a Bus & Bean Coffee kinda day

I'm starting my day of right with our buds at Bus & Bean Coffee. This dark roast from Honduras was just what I needed this morning. Have you ordered yours yet?

PR crisis management steered horribly wrong

When your small business is working through a PR crisis, commonsense goes a long way to doing the right thing. Just make sure you use the right person's commonsense. The one that got you in this situation is probably not the 'right person'.I'm…
woman using smart phone with case

The marketing brain never stops

Marketing never stops. There are always quick things you can do to reach your audience that the next Jack-n-Jill are not doing. Spend the few minutes going above and beyond; it's not that difficult.
5 Questions Businesses Should Ask Their Cloud Provider

What do you know about your cloud storage provider?

When selecting the right cloud provider for your business, it's important you ask how and where your data is stored and the ways they are set up to work with you.Where Are You Storing Our Data?How Often Do You Perform Backups?Do You Offer Third-Party…
The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People (7 of 7)

One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 7 of 7: "Sharpen the saw."6 of 7: "Synergize."5 of 7: "Seek first to understand, then to be understood."4 of 7: "Think…
The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People (6 of 7)

One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 6 of 7: "Synergize."5 of 7: "Seek first to understand, then to be understood."4 of 7: "Think win-win."3 of 7: "Put…
The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People (5 of 7)

One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 5 of 7: "Seek first to understand, then to be understood."4 of 7: "Think win-win."3 of 7: "Put first things first."2…
The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People (4 of 7)

One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 4 of 7: "Think win-win."3 of 7: "Put first things first."2 of 7: "Begin with the end in mind."1 of 7: "Be proactiv…
The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People (3 of 7)

One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 3 of 7: "Put first things first."2 of 7: "Begin with the end in mind."1 of 7: "Be proactive."
The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People (2 of 7)

One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 2 of 7: "Begin with the end in mind."1 of 7: "Be proactive."
The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People (1 of 7)

One of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 1 of 7: "Be proactive."

iMessages on Windows 10?

It’s really irritating that I can’t get my iMessages on a Windows 10 laptop. Has anyone had any luck making this happen?

Lack of technology skills in hospitality

Interesting stat. What does this actually mean? “32% of hoteliers cite the lack of skilled technology expertise internally as a top tech challenge.”* We need stronger candidates in the available workforce? Existing hospitality workers…
Bus & Bean Coffee on the morning commute

Bus & Bean Coffee on the morning commute

I can't say enough about the team at Bus & Bean Coffee. The coffee, whether light, medium, or dark roast, is spot-on. Order yours now at BUSANDBEANCOFFEE.COM. They even have free delivery on the Peninsula.

Depth and length of podcasts

Where do you sit on podcasts? I have a couple in my gallery that are over an hour each week. But then I have others that I can consume inside of 15 minutes each. I think I prefer the shorter podcasts so that I can listen to multiple storytellers…
Apple CarPlay

Apple CarPlay, yes. iPhone, umm, not so much

I think most people know this, but hear ya go -- instructions on using Apple CarPlay in your vehicle. This just may be the best piece of software associated with the inadequate iPhone 12 Pro Max. CarPlay is the real deal. Thanks Mashable…
psychographics

The death of demographics in advertising

No longer should generic, space-filled demographics guide our marketing activities. Psychographics has overtaken the need for demographic data sets.
Zapier

Blowin’ Zaps

I'm diggin' zaps much more than anything buffer or dlvr.it has ever offered. What's your new tech that you've discovered that works for you?
Bus & Bean Coffee website

Did you see Bus & Bean Coffee?

Have you experienced our latest project yet? Take a tour, busandbeancoffee.com, through Bus & Bean Coffee's new online store.  KPIL designed, developed, configured, and launched B&BC's eCommerce presence which looks to…
Keith Parnell

A different perspective

Because I have on a Cogans Pizza t-shirt in my Instagram, Facebook, and Twitter profile, each post I make on all those communities is a mini-ad for Cogans. Spreading the love organically ...