Marketing Strategies to Engage Technology Decision-makers
KP brandingWe should look for marketing strategies that engage decision-makers by proving that we understand what challenges their target industry faces.
What is BoomerX Media? [video]
KP brandingWhat is BoomerX Media? A team of Baby Boomers and GenX'ers that know more about Millennials and GenZ'ers than they do. How they act, what they like, where they play, and where they spend their money. You want BoomerX Media on your team. Let's…
Our customers’ buying habits
KP brandingUp-close observations can't be replaced. Study their habits. Recognize their likes and dislikes.
Internal communication drives consistent brand identity
KP brandingSuccessful marketing departments educate all teams in the company with customer touch points on brand positioning and consistency. Internal communication is critical for overall business success.
Mobile-Optimized Website should be top priority
KP brandingMobile-first is so important when designing the perfect customer experience. "...companies need to optimize their websites for mobile rather than simply shrinking their desktop design for a smaller screen." via @forbes[visual-link-preview e…
It’s a Bus & Bean Coffee kinda day
KP brandingI'm starting my day of right with our buds at Bus & Bean Coffee. This dark roast from Honduras was just what I needed this morning. Have you ordered yours yet?
PR crisis management steered horribly wrong
KP brandingWhen your small business is working through a PR crisis, commonsense goes a long way to doing the right thing. Just make sure you use the right person's commonsense. The one that got you in this situation is probably not the 'right person'.I'm…
The marketing brain never stops
KP brandingMarketing never stops. There are always quick things you can do to reach your audience that the next Jack-n-Jill are not doing. Spend the few minutes going above and beyond; it's not that difficult.
What do you know about your cloud storage provider?
KP brandingWhen selecting the right cloud provider for your business, it's important you ask how and where your data is stored and the ways they are set up to work with you.Where Are You Storing Our Data?How Often Do You Perform Backups?Do You Offer Third-Party…
The 7 Habits of Highly Effective People (7 of 7)
KP brandingOne of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 7 of 7: "Sharpen the saw."6 of 7: "Synergize."5 of 7: "Seek first to understand, then to be understood."4 of 7: "Think…
The 7 Habits of Highly Effective People (6 of 7)
KP brandingOne of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 6 of 7: "Synergize."5 of 7: "Seek first to understand, then to be understood."4 of 7: "Think win-win."3 of 7: "Put…
The 7 Habits of Highly Effective People (5 of 7)
KP brandingOne of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 5 of 7: "Seek first to understand, then to be understood."4 of 7: "Think win-win."3 of 7: "Put first things first."2…
The 7 Habits of Highly Effective People (4 of 7)
KP brandingOne of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 4 of 7: "Think win-win."3 of 7: "Put first things first."2 of 7: "Begin with the end in mind."1 of 7: "Be proactiv…
The 7 Habits of Highly Effective People (3 of 7)
KP brandingOne of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 3 of 7: "Put first things first."2 of 7: "Begin with the end in mind."1 of 7: "Be proactive."
The 7 Habits of Highly Effective People (2 of 7)
KP brandingOne of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 2 of 7: "Begin with the end in mind."1 of 7: "Be proactive."
The 7 Habits of Highly Effective People (1 of 7)
KP brandingOne of my favorite books. It took me several reads and a few years to understand it fully, but my Dad was right (of course)! 1 of 7: "Be proactive."
iMessages on Windows 10?
KP branding
It’s really irritating that I can’t get my iMessages on a Windows 10 laptop. Has anyone had any luck making this happen?
Lack of technology skills in hospitality
KP branding
Interesting stat. What does this actually mean? “32% of hoteliers cite the lack of skilled technology expertise internally as a top tech challenge.”*
We need stronger candidates in the available workforce? Existing hospitality workers…
Bus & Bean Coffee on the morning commute
KP brandingI can't say enough about the team at Bus & Bean Coffee. The coffee, whether light, medium, or dark roast, is spot-on. Order yours now at BUSANDBEANCOFFEE.COM. They even have free delivery on the Peninsula.
Depth and length of podcasts
KP branding
Where do you sit on podcasts? I have a couple in my gallery that are over an hour each week. But then I have others that I can consume inside of 15 minutes each. I think I prefer the shorter podcasts so that I can listen to multiple storytellers…
Apple CarPlay, yes. iPhone, umm, not so much
KP brandingI think most people know this, but hear ya go -- instructions on using Apple CarPlay in your vehicle. This just may be the best piece of software associated with the inadequate iPhone 12 Pro Max. CarPlay is the real deal.
Thanks Mashable…
The death of demographics in advertising
KP brandingNo longer should generic, space-filled demographics guide our marketing activities. Psychographics has overtaken the need for demographic data sets.
Blowin’ Zaps
KP brandingI'm diggin' zaps much more than anything buffer or dlvr.it has ever offered. What's your new tech that you've discovered that works for you?
Did you see Bus & Bean Coffee?
KP branding
Have you experienced our latest project yet? Take a tour, busandbeancoffee.com, through Bus & Bean Coffee's new online store.
KPIL designed, developed, configured, and launched B&BC's eCommerce presence which looks to…
A different perspective
KP branding
Because I have on a Cogans Pizza t-shirt in my Instagram, Facebook, and Twitter profile, each post I make on all those communities is a mini-ad for Cogans.
Spreading the love organically ...