Here we focus on branding strategies and practices. We cover topics such as brand identity, brand storytelling, and brand positioning. These articles aim to provide insights and tips for businesses looking to build a strong and memorable brand that resonates with their target audience.

Keith Parnell

Congratulations from Virginia Lieutenant Governor on TDCHR Appointment

I received a very thoughtful congratulations letter from Virginia’s Lieutenant Governor Ralph Northam on my appointment to the Transportation District Commission of Hampton Roads. Thank you, sir. Again, I am very humbled. Commonwealth of…
Keith Parnell

Virginia Governor McAuliffe Appoints JASE Group CEO Keith Parnell to Transportation District Commission of Hampton Roads

We are proud to announce that our CEO, Keith Parnell, has been appointed by Virginia’s Governor Terry McAuliffe to the Transportation District Commission of Hampton Roads. Keith will serve as the City of Norfolk’s Commissioner to the…
Family Christmas 2006

Yahoo is the most searched term on Google!

That's right! According to Slashdot, the term "Yahoo" has just surpassed "sex" as the most popular search term on Google over the past 12 months. Why would that be? Do Internet searchers really prefer the Yahoo! engine over the Google engine?…
Family Christmas 2006

Michael (Keith) Parnell – CIO Bio

As Chief Information Officer of Stratum, Keith Parnell has led the company into a new era of leveraging information technology to deliver value to customers. Under his leadership, Stratum is on a path to development that has driven behavior…