Here we focus on branding strategies and practices. We cover topics such as brand identity, brand storytelling, and brand positioning. These articles aim to provide insights and tips for businesses looking to build a strong and memorable brand that resonates with their target audience.

Family Christmas 2006

Michael (Keith) Parnell – CIO Bio

As Chief Information Officer of Stratum, Keith Parnell has led the company into a new era of leveraging information technology to deliver value to customers. Under his leadership, Stratum is on a path to development that has driven behavior…