Here we focus on branding strategies and practices. We cover topics such as brand identity, brand storytelling, and brand positioning. These articles aim to provide insights and tips for businesses looking to build a strong and memorable brand that resonates with their target audience.

Keith Parnell

Maybe Google isn’t as almighty as we thought

Does the fact that Google only ever created 1-1/2 products make you look at them differently?
Keith Parnell

You can be wrong, but don’t be confused

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Each can back intelligently their method, i.e., not confused. But each could also be on a path that won't ultimately get to the end goal efficiently, i.e., wrong.
Keith Parnell

The Boomer from Dr Pepper

The Boomer from Dr Pepper ad looks like it came from a magazine placement in 1966
Keith Parnell

Just do better

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We don't always need to dream up new ideas. We don't always need to experiment with new technologies. Just to better at what we do every day.
Keith Parnell

How scared should we be of TikTok?

Leaked audio from TikTok's internal meetings suggests that engineers in China have accessed US users' data.
Keith Parnell

Are you as smart as you think you are?

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Most people think they're well educated on their responsibility. But are they?
Keith Parnell

How’s your perspective?

Understanding perspective going into a conversation or decision-making process can mean everything to producing a positive result.
Keith Parnell

Subscribe here. Subscribe there. Subscribe everywhere.

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Keith Parnell

Who? And who?

It's funny how we can get lost in our little corner and fall into believing that we are the majority and our way of thinking is commonplace.
Keith Parnell

Hit me!

Newsletters feed my creative mind. I get ideas from a lot of places, and email newsletters is one of the key sources.
Keith Parnell

Never say ‘always’ or ‘never’

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I guess I could take my own advice to 'never say never'. Absolutes are never a good idea.
Keith Parnell

Cogito, ergo sum

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I do plan thinking time. Some people take breaks. I don't. My mind won't let me. So my breaks are spent dedicated to thinking, contemplating, and planning.
Keith Parnell

NFL Sunday what-ifs

Make a list of your positives. Make a list of your achievements, even the little ones. Make a list of what you're awesome at.
Keith Parnell

Outlook for Android is getting better

There are not many quirks in the Outlook software but there are a few that get addressed in this update.
Keith Parnell

Who has time to listen to podcasts anymore?

If I listen to your podcast, and the person's next to you, and the person's next to them, and the person's next to them, who's going to get all the work done?
Keith Parnell

Domino’s Pizza vintage Halloween ad

Your local Domino's Pizza Store invites all little ghosts and goblins and their parents to enjoy a Free serving of Domino's Pizza and a cup of Coke.
Keith Parnell

Budweiser vintage Halloween ad

Everything tastes better with Budweiser. What about for Halloween?
Keith Parnell

Kool-Aid vintage Halloween ad

Treat a host of ghosts with one package of Kool-Aid in their trick-or-treat bags.
Keith Parnell

Cracker Jack Halloween vintage ad

Cracker Jack -- popcorn satisfaction with candy-coated popcorn, peanuts and a prize.
Keith Parnell

Curtiss Halloween Candies vintage ad

The goblins'll get you if you don't treat 'em right ... with any of these delicious Curtiss Halloween candies.
Keith Parnell

LinkedIn attempts to skew younger

LinkedIn has added stickers to posts to hopefully drive more traffic. Seems a little out of character for them, but maybe it'll intrigue someone?
Keith Parnell

Don’t click that link!

Don't trust what you read in your inbox or text message. Be skeptical and reach out to me if you'd like help.
Keith Parnell

Did Kim Kardashian blow-up Crypto?

The lesson-learned is to do your own research. Under no circumstances should you ever listen to an influencer.
Keith Parnell

Are you a popular streamer?

If your streaming service isn't grabbing at least 1% (doesn't make this chart), don't get attached. You'll be forced to change soon.
Keith Parnell

No, Instagram. Just No.

At least give me an option to order the crap I read in the order I want to.