The Breeze app "allows dine-in customers to view menus, order and process payments from their personal devices by scanning a QR code." Sounds cool. Sounds progressive.

But being realistic, when was the last time you saw someone scanning a QR code? I'd venture to say that most people don't know how to scan a QR code with their phone.

How many restaurants will fall for 'coolness' and not truly evaluate 'usefulness'?
#restaurantmarketing #restauranttechnology
Keith Parnell, CMO