Be careful of tricky advertising numbers. When you see advertising numbers that make your hair stand up or prickle your feathers enough to doubt them, don’t shake your first instinct.
YouTube recently sent out a headline with the top ads its viewers watched last week.
Hmm. Is that because their algorithm forced the ad on us? It certainly is not because we get a choice in the ads we see.
Do your own analytics research.
Do your own A/B testing.
Do your own consumer reviews.
Be confident in your strategy before spending your hard-earned money on advertising.
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