Digital platforms are not always the right choice. As humans, we tend to live in our own small bubble thinking that everyone thinks like us. Not true.

If my client is a financial advisor servicing high net-worth individuals, TicToc will not be in our marketing efforts. Maybe business periodicals will.

If my client is a mortgage broker targeting lendees toward the millions range, Snapchat will not be in our marketing efforts. Maybe public radio will.

If my client is a transportation agency whose customers are generally below the poverty line, LinkedIn will not be in our marketing efforts. Maybe newspapers will.

Knowing my customer is my business. Knowing your customer is my priority.

keithparnell.com
#marketing #digitalmarketing #financialmarketing #mortgagemarketing #transportationmarketing
Keith Parnell, CMO