from the Desk of Keith Parnell

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HRTPO Wants To Hear From You – Community Conversation on Transportation

Everyone wants their voice to be heard. Now is your chance. The team at Hampton Roads Transportation Planning Organization wants to hear from you on what projects you think are important. Will I see you at one of these community conversations? Here are the draft projects under consideration.

HRTPO Public Conversation on Transportation

Disclosure: Keith Parnell is a member of the Board of Directors of the Hampton Roads Public Transportation Alliance.
Hampton Roads Public Transportation Alliance

Fun With Fire

S’mores time.

Sent from my Windows Phone

keithparnell.com | @parnellk63 | +parnellk63

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Health List of All Health Lists

I know you’re tired of reading of my Paleo dealio. Too bad! :) I’m hooked. Here is a really good health foods tips list from Kris over at Authority Nutrition. Check out the full article here.

  1. Artificial Trans Fats Are Extremely Unhealthy
  2. Whole Foods Are Better Than Processed Foods
  3. Getting Enough Omega-3 Fatty Acids is Important
  4. Added Sugar is Unhealthy
  5. Green Tea is a Healthy Beverage
  6. Refined Carbohydrates Should be Minimized
  7. Vegetables Are Healthy Foods
  8. Supplements Can Not Compensate For an Unhealthy Diet
  9. Olive Oil is Super Healthy
  10. Optimal Health Goes Beyond Just Nutrition
  11. The Best Diet (or “Way of Eating”) For YOU is The One You Can Stick to

Love Client Gifts – Williamsburg Coffee

One of the many great benefits of having really cool clients is getting great gifts. Our Williamsburg Coffee client dropped off freshly roasted and ground coffee. Yes, JASE designed those retail coffee bags.

Williamsburg Coffee

Stephen A Smith’s Take on Kobe Bryant’s Comments on Trayvon Martin

Touchy. Sensitive. Real. These adjectives describe the Trayvon Martin situation in America. Stephen A Smith and Kobe Bryant have an interesting take from an African-American’s standpoint. See the video below with Stephen A Smith on The Arsenio Hall Show.

Ready for Spring!

Even the trees agree that it’s time for slightly warmer weather.

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keithparnell.com | @parnellk63 | +parnellk63

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Dude! Free Chick-fil-A!

No wonder all these chaps camped out overnight at the new Chick-fil-A in Ghent. The first 100 people served got a free meal each week for a year. Nice!

Chick-fil-A in Ghent

JASE Communications – This is not your father’s PR, excerpt 4

Understanding that today’s communication is not the same as your father’s PR is where we’ll start. Today’s communications channels are borderless. Our methods, mediums and technologies are ever-changing. Gone is the day of a note or a phone call tip. Emails, blog announcements, tweets, and video chats (think Skype and Google+ Hangouts) are now the norm when reaching out to media channels and the public in general. Today’s effective communications team is well-educated and well-versed in these tactics.

Thanks for allowing me to work through a new Communications presentation.

JASE Communications - This is not your father's PR

Public Relations vs. Advertising, excerpt 3

Understanding the differences between Marketing, Advertising, Public Relations (JASE Communications), and Branding is the first step in developing an effective communications campaign.

Thanks for allowing me to work through a new Communications presentation.

Public Relations vs Advertising

Creative, Communications, Technology, excerpt 2

Back to JASE being a creative studio–yes, creative to our clients usually means creative advertising.  But creative to us is a way of life.  Unique creativity creeps into our advertising campaigns.  Creativity creeps into our communications campaigns, or public relations campaigns which we’ll talk about shortly.  And creativity creeps into the solutions developed by our tech teams, both software app developers and network engineers.  So in essence, creative is our middle name no matter the project we are working on.

Thanks for allowing me to work through a new Communications presentation.

Creative, Communications, Technology

The Role of Public Relations in Today’s Business World, excerpt 1

JASE is a creative studio in the Ghent area of Norfolk. We’ve lived in the Hampton Roads business environment for over 17 years and have grown to understand the needs of businesses and, more importantly, the wants of Hampton Roads consumers. When we begin talking about PR strategies in a few minutes, this point will be a common thread sewn through all the initiatives we touch on.

Thanks for allowing me to work through a new Communications presentation.

The Role of Public Relations in Today's Business World

What I Saw On My Walk In Ghent Today

I’m not sure this bench would be comfortable for very long, but it sure is cool and hipster’ish.  I’m diggin’ it.

stone bench

The Big Four Zero

No, I’m not turning forty–I still have a few years. :) With the structure of Paleo, I’ve now dropped forty pounds. New clothes shopping time.

Posted from WordPress for Windows Phone

Help Determine the Best Way to Connect The Tide to the Naval Base

The City of Norfolk wants to hear from you.  I know you have thoughts.  Here is the link to the announcement from the City on two additional workshops.  And here is a link to the online feedback forum.  Let our City leaders hear from you.

Help Determine the Best Way to Connect The Tide to the Naval Base

Hampton Roads Transit and the City of Norfolk have added two more public workshops on the Naval Station Norfolk Transit Extension Study. The workshops will be held on March 24 at Pretlow Library, 111 West Ocean View Avenue, at 6 pm; and on March 26, Norview Community Center, 6380 Sewell’s Point Road, at 6 pm.

The study hopes to identify potential transit corridors to link The Tide with Naval Station Norfolk.

The March workshops build upon earlier workshops held in June and September when participants helped the study team identify travel challenges between The Tide and the Navy base and then possible corridors that would connect the two.

This month’s workshops are designed to help identify the most reasonable and feasible alignments linking The Tide to the world’s largest Navy base. If you are not able to attend the workshops, participate in the online discussion.

Disclosure: Keith Parnell is a member of the Board of Directors of the Hampton Roads Public Transportation Alliance.
Hampton Roads Public Transportation Alliance

New (Paleo) Keith versus Old (unhealthy) Keith

It’s 8:30A. I’ve been at the office for 2 hours. I’m hungry! Today–I
grabbed a kiwi out of the fridge. Yum. The old days–Hardee’s here I come.
I’m loving this Paleo dealio. So is my heart, according to the EKG test
this week.

Keith Parnell, MSE (@parnellk63)
JASE Group LLC
jasegroup.com | @JASEgroup | +JASEgroup

“I am not ashamed” -Romans 1:16

“Once a problem is properly defined, it is usually 90% solved.” -JP

Our Sunday Visitor

Jeri is spending the afternoon with GCole and Poppie. Fun!

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keithparnell.com | @parnellk63 | +parnellk63

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Paleo Lifestyle, 8 weeks in

I’m down 31 lbs. and in a range that I haven’t weighed in 4 years. Join me–it’s too easy. Ask me how.

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The 1988 300ZX Turbo Keeps On Purring

26 years and 155,000 miles removed from the showroom, my baby still gets it done at 33 MPG–and will blow by you on the Interstate. :)

Nissan 300ZX Turbo

Paleo Lifestyle, 7 weeks in

I’m down 29 lbs. in 7 weeks with the paleo lifestyle.  And I have to tell you friends, it feels damn good.  41 lbs. more to go!

Crazy Weather In #HRVA

A couple of weeks ago I was shoveling 8″ of snow from our driveway. Today? 75 degrees, thunderstorms, and street flooding in Norfolk. Crazy.

Street Flooding in Norfolk

Let’s talk about where The Tide should cross Norfolk – Naval Station Norfolk Transit Extension Study Workshop

Are you ready to speak your mind and share your views on the route for The Tide light rail extension across Norfolk? Here is your chance. See you there.

Naval Station Norfolk Transit Extension Study

The Naval Station Norfolk Transit Extension Study (NSNTES) is seeking to identify potential transit corridors in Norfolk that would link The Tide with Naval Station Norfolk.

HRT and the City of Norfolk invite you to join the study team in February 2014 for the next set of NSNTES workshops. Workshops will be held throughout Norfolk. Each workshop presents the same information and asks the same questions. Attend the one that’s most convenient for you!

Monday, Feb 24, 2014, 6-7:30 p.m.
GRANBY HIGH SCHOOL, 7101 Granby St., Norfolk, VA 23505
This meeting is served by HRT route 1. Free parking is available in the High School parking lot.

Tuesday, Feb 25, 2014, 6-7:30 p.m.
OLD DOMINION UNIVERSITY, Ted Constant Convocation Center, 4320 Hampton Blvd., Norfolk, VA 23529
This meeting is served by HRT routes 2, 4, and 16. Free parking is available in the 43rd Street parking deck.

Wednesday, Feb 26, 2014, 6-7:30 p.m.
NORFOLK WATERSIDE MARRIOTT, 235 E. Main St., Norfolk, VA 23510
This meeting is served by HRT routes 6, 8, 45, 960, and 961, as well as The Tide. Parking is available in the Main Street and Waterside parking decks.

More information: gohrt.com/nsntes

Disclosure: Keith Parnell is a member of the Board of Directors of the Hampton Roads Public Transportation Alliance.
Hampton Roads Public Transportation Alliance

I Spaceman

What the heck? Are we expecting a Mars invasion?

Sent from my Windows Phone

keithparnell.com | @parnellk63 | +parnellk63

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Friday Lunch with Robert Cray

Sometimes you just need to take a break and chill. What better way to do than to have lunch with Robert Cray?!

Sent from my Windows Phone

Keith Parnell, MSE (@parnellk63)
JASE Group LLC
jasegroup.com | @JASEgroup | +JASEgroup

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