2010 has been an exciting year so far for me, professionally. My speaking line of business has exploded through Digital Media Seminar. My two companies are exceeding sales goals to-date and looking good for the 1st quarter.
Pondering the causes of this growth during a tough economy, I thought back to my professional goals I set for myself on January 1, 2010. Here they are.
- I will identify those in my network of influence (on me) that are negative and impress upon me a non-productive demeanor. I will totally eliminate them from my circle. * a carry over from 2009
- I will attempt to increase the quality of my network of business partners. I will work my hardest to learn from their experiences and offer my participation where appropriate. * a modification of a resolution from 2009
- I will be more cognizant of my personal brand and achieve to sharpen its edges. * a carry over from 2009
- I will be more streamlined in my efforts to accomplished my goals on a daily, weekly, and monthly schedule.
- I will work harder to build and execute a more effective new business development plan that directly reflects the assets of my company.
Hard Work Means Success
I can honestly say that I am well on the way towards accomplishing each resolution. And even better than that, I can attribute much of JASE’s success this year to the processes I am living to achieve these goals. So for twice (2009 was a good year) in my life, I can say that I am living up to my New Year’s Resolutions and they’ve not been a total waste of my time to establish them.
- Good thing I didn’t throw in the ‘lose 30 pounds this year’ resolution! - 
* Unfortunately, this is a carry over comment from 2009 also!
What about you?
How are those resolutions going for you?
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On Twitter? Follow me at @parnellk63.
Listening to Tobacco Road by Johnny Lang & Edgar Winters.
I received my new American Red Cross donor card in the mail today. Do you do your part to help your neighbors? Let’s do it together.
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Just a quick reminder to bring your twitter machines (notebook, smartphone, etc.) with you Tuesday at 2PM to Bean There Cafe for this week’s Hampton Roads Coffee Break. The twitter hashtag for our events is #DMS2010.
Everyone that registers for the event at http://bit.ly/92JoFX will be entered into the drawing for two social media t-shirts.
And oh yeah, bring your smiles. We will be live streaming the event on the Digital Media Seminar show page at http://bit.ly/cO0zsn
Image credit: cosmicsoda.com
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On Twitter? Follow me at @parnellk63.
Listening to The World is Alive by Casting Crowns.
I say that Facebook is retarded in the most loving sense of the word. But among many things that Facebook does that are jacked up, this one may take the cake.
I understand the need for CAPTCHA checks. I understand that they need to be out-of-the-ordinary. But really? This out-of-the-ordinary?
What is the most jacked CAPTCHA check you have seen?
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On Twitter? Follow me at @parnellk63.
Listening to Pearl Necklace by ZZ Top.
I’m looking for guest bloggers. If you’d like to increase your exposure, this may be the perfect opportunity for you.
Shoot me a message here. Let me know why you would like to guest blog and the topics you would like to talk about.
Photo credit: John Conners
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On Twitter? Follow me at @parnellk63.
Listening to Give by Dishwalla.
Cool little cafe : Olde World Tea Company.
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Many consultants have many varying views of video blogging. But one thing is for sure - understanding your audience is a must.
Are you video blogging for your friends and family?
Are you video blogging for your current clients?
Are you video blogging as business development for potential clients?
Do your demographic and socialgraphic research first to understand if and how you should video blog.
Here is a list of pros and cons of video blogging to get you started. Do you have others?
Pros of Video Blogging:
- Visuals, as opposed to plain text (blogging), do excite a lot of blog readers.
- Video naturally encourages word-of-mouth traffic.
- Some people (bloggers) can talk better than they can write.
- Video assists strongly in building your visual brand.
- Video blogging still holds a uniqueness factor. The majority of bloggers are not producing video.
- Video can set you apart from the crowd of others in your vertical.
- Video is much more personal than text blogging.
- Video blogging reaches additional online channels such as YouTube, Viddler, Vimeo, Blip.TV, Ustream.TV, Qik, etc.
Cons of Video Blogging:
- If you are self-hosting your video blog, server space can be expensive for serving up video.
- Video shooting is much more difficult and complex than text blogging.
- Video blogging can be very time consuming.
- Video equipment could be expensive, depending on the scale of your shoots and production.
- Video blogging requires much more preparation time than text blogging.
- Videos are not optimal for search engines (SEO).
- Not all viewers like to watch video.
- Not all viewers can watch video. Think government installations, large corporations, educational institutions that do not allow video (flash) plugins to be installed on their workstations.
I recently presented the topic of Video Blogging for Business to a group of professionals in Hampton Roads. Click here to see the slidedeck and video from the presentaton.
Photo credit: George D Thompson
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On Twitter? Follow me at @parnellk63.
Listening to Fire by Jimi Hendrix Experience.
Not only is the atmosphere cool, and not only is the coffee good, we even get live tunes. Love working here - stimulates the creative juices.
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Join us this afternoon at the beautiful City Center office of Liz Moore & Associates. Let’s talk about getting started Blogging with WordPress.
http://digitalmediaseminar.com/index.php/events-schedule-registration/
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Ever ask yourself why you should blog? Ask no longer.
Here are 8 great reasons why you should be blogging:
- Blogging gives you a rockstar voice. Use it!
- Blogging can work wonders in creating, managing, and molding your brand.
- Blogging provides a way to create meaningful conversations.
- Blogging can, and at times be a primay tool to, help with reputation management.
- Blogging can help you be fundamentally successful with inbound marketing, link building, and lead generation.
- Your competitors are already there!
- Your potential customers are there.
- A few influential statistics:
- 73.6% of North Americans are on the Internet*.
- 83% on Internet users watch videos online**.
- 49% of Internet users use a search engine (Google, Bing, Yahoo!, etc.) every day***.
- 73% of Internet users read blogs**.
- For companies that blog versus non-blogging companies****:
- 126% increase in monthly leads generated.
- 55% increase in visitors.
- 97% more inbound links.
- 434% more indexed pages in the search engines.
If these points, and especially the statistics, don’t convince you that you should be blogging, I give up. Let’s do it. Send me your blog address. If you do, I promise that I’ll put you in my Google Reader and keep up on your activities.
* source: Internet World Stats
** source: Universal McCann
*** source: Pew Research
**** source: Hubspot
Image credit: flickr.com/photos/crystaljingsr
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On Twitter? Follow me at @parnellk63.
Listening to In My Place by Coldplay.
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