Tips for Small Businesses That Count on Google’s Search Engine to Survive:

• Stay informed. Keep track of changes to Google’s algorithms by following its Webmaster Central Blog.
• Content is king. Make sure your website has original and accurate information. Google places the greatest value on sites providing the best possible user experience.
• Perform check-ups. The search terms users enter most to find your business can change. Monitor traffic from Google regularly using free Webmaster tools and make refinements.
• Use social media. Post links to content on your site from Twitter, Facebook and other social-media profiles. Your fans may repost the information.
• Spread your wings. Don’t rely just on Google. Look for other ways to attract people to your website, such as by running special promotions or buying ads.
• Seek help. If your site consistently ranks low, consider having it audited by an expert in search-engine optimization.

http://jasegroup.com/search-engine-optimization/

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