Do you give Facebook more attention than your restaurant website?

Is your restaurant website surviving? Are you spending too much effort and brainpower in Facebook and Instagram?

When was the last time you took a really good look at the data?

As I do each month, I’ve reviewed numbers from June on our properties. For us, no surprise. For you, maybe a different story?

Here are a few facts from my world that may get you on-track to becoming the big boy on the block.

• Facebook restaurant pages receive 12x more exposure than Instagram restaurant accounts.
• Email newsletters receive 4x more eyeballs than Facebook, and 55x more than Instagram.
• Restaurant websites (through SEO-smart pages and blogging) receive 2x more eyeballs than email newsletters, 10x more than Facebook, and 118x more than Instagram.

I know I don’t really need to say this but, get on that website and email newsletter, and stop goofing off on Facebook and Instagram.

Yell back if you need assistance. I’m happy to lead the efforts.