Tips for Mastering SEO for Restauranteurs
Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant.
92% of consumers will choose a business on the first page of local search results and 60% of users click on one of the top three search results, which means it’s extremely important to be at the top of results when consumers conduct a search.
Getting started with an SEO strategy can feel intimidating, but it doesn’t have to be. Here are a few tips to get you started.
- Use localized keywords in the content on your website pages
- Claim and boost local listings
- Make sure your listings are consistent in online directories
- Solicit reviews
- Create a share-worthy experience to drive social engagement
- Make sure your restaurant website is fast and mobile-friendly
- Optimize your URL structure
- Offer a unique ‘subscribers only’ incentive to increase your email base
There are many factors related to how SEO rankings are calculated, and success is a moving target. But with organic search being a main revenue source for many business owners, it’s worth making the effort to master cost-free SEO as part of your marketing strategy.
Read the full article here from our friends at Restaurant 365.
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