Internal communication drives consistent brand identity
You work hard to prepare a solid, strategic brand guideline and creative style guide. But it doesn’t do you justice to keep it to yourself. Successful
Keith Parnell
Business of Restaurants
Restaurant Marketing Photoshoot @ Cogans Pizza Ghent
Chillin’ this afternoon at the coolest punk rock bar in Ghent. I use the term chillin’ very loosely. It’s work, I promise. 😎 Photoshoots are the
Our customers’ buying habits
How well do we truly understand our customers’ buying habits? Up-close observations can’t be replaced. Study habits. Recognize likes and dislikes. Understand your customers.
Marketing planning meeting @ Hanks Filling Station
When business gives you lemons (challenges) , you freakin’ take ’em head on. Set priorities. Plan the details. Execute with perfection. Measure, and adjust strategies.
Strategic Marketing Planning Discussion @ Cogans Pizza Ghent
Setting priorities, mindmapping, and planning for execution, evaluation, and adjustment of strategies where necessary at today’s Strategic Marketing Planning Meeting @ Cogans Pizza Ghent in Ghent.
Strategic Marketing Planning Discussion @ Cogans Pizza North
Setting priorities, mindmapping, and planning for execution, evaluation, and adjustment of strategies where necessary at today’s Strategic Marketing Planning Meeting @ Cogans Pizza North in North
Marketing Strategy Meeting @ Hank’s Filling Station
Throwing up ideas. Running pros and cons. Evaluating returns. Structuring execution.
Hank’s Trader Lager brew launch @ Wasserhund Brewing
Thanks Aaron & Brittany for the tour of the brewery. Wasserhund is brewing a cobranded craft beer for Hank’s Filling Station, the Hank’s Trader Lager. Our
Selfie Wall Design Discussion @ Hank’s Filling Station
Meeting with Hickey this morning on design ideas for the new Hank’s selfie wall. He designed and painted the street mural (inset photo) on the 43rd
Marketing Planning Meeting @ Cogans Pizza
Brainstorm. Strategize. Plan. Execute. Measure. Repeat.
Restaurant Marketing Photoshoot @ Hank’s Filling Station
One of the perks of being chief of marketing — beer photos along with food photos. 😎
Vegan Menu Photoshoot @ Cogans Pizza North
When the best pizza joint in Hampton Roads launches a substantial vegan menu, people listen! Here’s a shot of a 16″ Vegan Booty, the vegan version
Marketing Planning Meeting @ Hank’s Filling Station
Working through our creative plan for 2020. GHENTEATS.COM
New Year’s Day Pig Pickin’ @ Hank’s Filling Station
OMG! Smoked pig. Steamed oysters. Happy New Year!
Restaurant Marketing Photoshoot @ Cogans Pizza North
There are days when my job is awesome. Okay, most days, my job is awesome. I spent a couple of hours today at Cogans Pizza North
Pig Roast Photoshoot @ Hank’s
Sometimes restaurant photoshoots are just fun! This all night pig roast with Elf On A Shelf is turning into a fun day @ Hank’s.
Customer buying habits observation
#Cogans. #Pizza! #North. How well do we truly understand our customers’ buying habits? Up-close observations can’t be replaced. â € #CogansPizza #restaurantmarketing #hospitalitymarketing #norfolk #hamptonroads
What, you don’t know your profit margins?
I recently ran across this in-depth article examining a restaurant’s profitability equation — sales, inventory, and labor. You’d be surprised how difficult this data is to
Listen to your customers!
You may not like McDonald’s. You may not like their coffee or food. But, we can learn a lot from the fast-food giant. Listen to your
Your restaurant needs to embrace digital media
Almost half of all restaurant diners consider technology to be extremely important to the restaurant experience, and want to immediately be engaged from the moment they
Let’s be real
If your food distributor does your restaurant’s marketing for you, it’ll show. If your menu printer does your creative graphics for you, it’ll show. If your
Customer experience in your restaurant is important!
According to a 2019 Customer Engagement Technology Study by Hospitality Technology, 57% of diners will return to restaurants based on the availability of tech they deem
Can your brand compete in today’s marketplace?
Does your business have what it takes to succeed in today’s increasingly competitive marketplace? That answer is easy if your product or service has no competitor
Stay true to your ideas
Most times the marketing and execution are bad, not the idea. If you believe in your idea, don’t give up on it. Develop a solid plan,
Tackling Branding as a Team
“In today’s world, marketing should be a part of every job role in the organization, not just those who work on the marketing team.”