Customer analysis sounds easy, right?
Understanding the mindset of your customer should be your number one priority. From there, establishing a plan of attack including ad design, executing ad placement, and
Keith Parnell
Business of Restaurants
Press Release creation is an art
We like to think, in this age of digital marketing, that traditional communication methods are gone or, at least, on the way out. Wrong — not
The time for mobile-first digital marketing is here
Are you into mobile? Like really into mobile . . . first? What about your business? Does your marketing target mobile first? Are your ads sized
Strategic Marketing Planning Discussion @ Cogans Pizza North
Needless to say, today’s discussion is centered around the COVID-19 recession and how to appropriately serve our customers in Hampton Roads. We are setting priorities, mindmapping,
Who are you talking to?
Who are you talking to when creating that dynamic content? It’s your customer, right? Or better, that consumer you want to be your customer, right? Now
Helping our community any way I can
Happy weekend, peeps. I’m putting together a list of companies that could really use some marketing and advertising help, especially now in the middle of the
Are you offering a solution?
Do you talk just to hear yourself talk? Do you create your ads to talk to you? Among other important guidelines, understanding that your content should
What does the data say?
Are you tracking your efforts? Have you done your market research? What does your competitive environment look like? Does your public (not just fanbois) like you?
Strategic Marketing Planning Discussion @ Cogans Pizza North
Setting priorities, mindmapping, and planning for execution, evaluation, and adjustment of strategies where necessary at today’s Strategic Marketing Planning Meeting @ Cogans Pizza North in North
Do you know your ‘ideal’ customer?
How much prep work have you done on your customers? When you sat down and worked through your marketing plan and market research, did you identify
Do you bother measuring your marketing spend?
This concept is pretty simple. Your marketing plan and execution either works, or it doesn’t. The dollars you spend on marketing and advertising either produce results,
Strategic Marketing Planning Discussion @ Hank’s Filling Station
Setting priorities, mindmapping, and planning for execution, evaluation, and adjustment of strategies where necessary at today’s Strategic Marketing Planning Meeting @ Hank’s Filling Station in North
Is your leadership style too rigid?
When was the last time you sat down with your team and allowed them to free-flow ideas without judgement? When was the last time you allowed
Your boss is not boss, not here
Yes, we all know the boss is the boss. But our boss doesn’t make purchasing decisions on our products and services. Our customers are number one.
Your culture is what makes you appealing
Let’s be honest for a moment about your business. There are a lot of people that do what you do. And it’s possible they do it
Strategic Marketing Planning Discussion @ Cogans Pizza North
Setting priorities, mindmapping, and planning for execution, evaluation, and adjustment of strategies where necessary at today’s Strategic Marketing Planning Meeting @ Cogans Pizza North in North
Google to switch to mobile-first indexing in 2020
We knew this was coming. Google has been warning us for years. Is your website ready? Was your website developed for mobile devices. I think a
A restaurant’s profitability equation
We must understand our restaurant’s profitability equation — sales, inventory, labor — to keep a true eye on day-to-day operations. Merging this data into one useful
Strategic Marketing Planning Discussion @ Hank’s Filling Station
Setting priorities, mindmapping, and planning for execution, evaluation, and adjustment of strategies where necessary at today’s Strategic Marketing Planning Meeting @ Hank’s Filling Station in North
Technology, yes. Old school hand holding, yes-yes!
We read every day how technology is going to change our world. In some cases, yes, yes it will/has. And I love it! I love a
Business Strategy Discussion @ Hank’s Filling Station
The restaurant was closed. The 5 o’clock meet was impromptu. The sun was going down. The bourbon was pouring. The most productive strategy meetings are sometimes
Targeted content along the customer journey
No one said this is going to be easy. Marketing, quality marketing can be a challenge. Do your research, real research, in-depth research on your consumer.
Innovation is important!
“Stop calling it innovation?” What? No. Why? Innovation does mean something from an executive’s perspective who’s charged with moving the company forward, growing the business, providing
Creative Advertising Discussion @ Cogans Pizza Ghent
Talking today with one of our talented graphic artists, Walt Taylor. We’re chatting through upcoming ads, style preferences, target audiences, and KPIs. GHENTEATS.COM Disclaimer:
Give our customers what they want
49% of restaurant diners consider technology to be extremely important to the restaurant experience. Shouldn’t we prioritize their wishes? Shouldn’t we at least listen and research