About KP

about-me-image
Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Keith Parnell

Business of Restaurants

Keith Parnell

Customer analysis sounds easy, right?

Understanding the mindset of your customer should be your number one priority. From there, establishing a plan of attack including ad design, executing ad placement, and
Keith Parnell

Press Release creation is an art

We like to think, in this age of digital marketing, that traditional communication methods are gone or, at least, on the way out. Wrong — not
Keith Parnell

Who are you talking to?

Who are you talking to when creating that dynamic content? It’s your customer, right? Or better, that consumer you want to be your customer, right? Now
Keith Parnell

Helping our community any way I can

Happy weekend, peeps. I’m putting together a list of companies that could really use some marketing and advertising help, especially now in the middle of the
Keith Parnell

Are you offering a solution?

Do you talk just to hear yourself talk? Do you create your ads to talk to you? Among other important guidelines, understanding that your content should
Keith Parnell

What does the data say?

Are you tracking your efforts? Have you done your market research? What does your competitive environment look like? Does your public (not just fanbois) like you?
Keith Parnell

Is your leadership style too rigid?

When was the last time you sat down with your team and allowed them to free-flow ideas without judgement? When was the last time you allowed
Keith Parnell

Your boss is not boss, not here

Yes, we all know the boss is the boss. But our boss doesn’t make purchasing decisions on our products and services. Our customers are number one.
Keith Parnell

A restaurant’s profitability equation

We must understand our restaurant’s profitability equation — sales, inventory, labor — to keep a true eye on day-to-day operations. Merging this data into one useful
Keith Parnell

Innovation is important!

“Stop calling it innovation?” What? No. Why? Innovation does mean something from an executive’s perspective who’s charged with moving the company forward, growing the business, providing
Keith Parnell

Give our customers what they want

49% of restaurant diners consider technology to be extremely important to the restaurant experience. Shouldn’t we prioritize their wishes? Shouldn’t we at least listen and research