About KP

about-me-image
Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Keith Parnell

Business of Restaurants

Keith Parnell

Our customers’ buying habits

How well do we truly understand our customers’ buying habits? Up-close observations can’t be replaced. Study habits. Recognize likes and dislikes. Understand your customers.
Hank's pig roast

Pig Roast Photoshoot @ Hank’s

Sometimes restaurant photoshoots are just fun! This all night pig roast with Elf On A Shelf is turning into a fun day @ Hank’s.
Cogans Pizza North

Customer buying habits observation

#Cogans. #Pizza! #North. How well do we truly understand our customers’ buying habits? Up-close observations can’t be replaced. ⠀ #CogansPizza #restaurantmarketing #hospitalitymarketing #norfolk #hamptonroads
KP reading charts at business meeting

What, you don’t know your profit margins?

I recently ran across this in-depth article examining a restaurant’s profitability equation — sales, inventory, and labor. You’d be surprised how difficult this data is to
McCafe holiday

Listen to your customers!

You may not like McDonald’s. You may not like their coffee or food. But, we can learn a lot from the fast-food giant. Listen to your
KP man contemplating

Let’s be real

If your food distributor does your restaurant’s marketing for you, it’ll show. If your menu printer does your creative graphics for you, it’ll show. If your
KP hiker snow capped mountains

Stay true to your ideas

Most times the marketing and execution are bad, not the idea. If you believe in your idea, don’t give up on it. Develop a solid plan,

Tackling Branding as a Team

“In today’s world, marketing should be a part of every job role in the organization, not just those who work on the marketing team.”