Life in Motion

Life in Motion celebrates a rich collection of our professional milestones, personal triumphs, and enriching family experiences. We explore inspiring travel adventures, savor the delights of culinary explorations, and appreciate the passion for fine food and wine. We showcase journeys filled with accomplishments and joyful discoveries, offering a glimpse into a life well-lived and enjoyed ... our Life in Motion.
Keith Parnell

What Does “Strategy” Really Mean for Small Businesses and How Do...

Plain English strategy for small businesses: what strategy is (and isn't), 5 key questions to answer, and how strategy guides daily decisions and growth.

Is Your Home Office the Weakest Link in Your Company’s Security...

As a scaling founder, you are a high-value target. Learn to engineer a hardened home office using CIO-level network segmentation and zero-trust architecture.

The Growth-Infrastructure Gap: Why Marketing Scales Faster than Systems

Stop crashing your business with successful ads. Learn to bridge the Growth-Infrastructure Gap by syncing marketing scale with technical debt management.

Why Is My Marketing Data Wrong? A Guide to Attribution Engineering...

Stop guessing on ROI. Learn how to fix broken attribution using Server-Side GTM and API data integrity to move beyond Last Click and scale with precision.

Local Hospitality Marketing That Actually Works in Hampton Roads

Hampton Roads bars & cafés: Stop throwing promotions into the void. Issue #2 of The Hospitality Edge shows how to turn guest data & local insights into campaigns that actually work.

Engineering the Invisible: The 5 Blueprints for Scaling Without Breaking

Stop scaling into a trap. Engineer your business with 5 strategic blueprints designed to bridge the gap between marketing growth and operational infrastructure.

How Do We Build Marketing That Actually Drives Sales (Not Just...

Learn why most marketing fails to convert, how to build a simple buyer journey, align sales and channels, and fix what's blocking revenue growth.

Why Isn’t My Marketing Working (And How Can I Fix It...

Your marketing isn't driving sales? Learn the 3 real reasons it fails - and how to fix your positioning, systems, and lead flow without spending more money.

Why Is My Marketing Working But My Bank Account Isn’t Growing?...

Stop scaling your marketing into a broken system. Learn how to bridge the Growth-Infrastructure Gap with a CIO-grade architecture that protects your ROI and profit.

Why Does My Meta Dashboard Show a 4.0 ROAS While My...

Stop scaling on ghost data. Learn how Attribution Engineering replaces unreliable browser pixels with server-side certainty to align ad spend with real revenue.