Fractional CMO/CIO for Scaling Founders

Synchronizing High-Performance Marketing with Engineered Systems.

I help founders and executives bridge the gap between their brand’s vision and their company’s infrastructure. With 25+ years of experience as a Software Engineer, Creative Studio Founder, and Executive Leader, I build the systems that turn marketing spend into operational scale.

Stop Fighting Your Systems. Start Engineering Your Growth.

Keith ParnellMost founders reach a point where their marketing is working, but their systems are breaking. You’re spending money to acquire leads, but your internal technology – inventory, task management, data analytics – can’t keep up. You have a “Frankenstein” tech stack that’s eating your profit and your time.

I’m Keith Parnell, and I’ve spent over 25 years solving this exact friction.

My background isn’t just in “consulting”; it’s in Product and Growth Engineering.

I don’t just “suggest” tools; I architect technical ecosystems that work.

  • The Founder’s Experience: Having founded, scaled, and sold a Creative & Tech Studio, I understand the high-stakes reality of meeting payroll while delivering for clients.
  • The Executive Perspective: As a CMO/CIO for high-volume, multi-unit groups, I live in the trenches of marketing attribution, inventory management, and operational efficiency every day.

I work with a diverse range of verticals – from professional services to high-complexity retail and hospitality – to provide the Fractional CMO/CIO expertise usually reserved for enterprise corporations.

Fractional CMO/CIO Solutions

High-leverage leadership for founders and executives who need their systems to catch up to their growth.

Business Infrastructure & Growth

1. The Diagnostic Strategy Session

Investment: $250

A focused, high-intensity hour to solve a single critical disconnect between your marketing and your technology. Whether you’re auditing a new software investment, troubleshooting a campaign analytics breakdown, or needing an expert “second opinion” on a technical roadmap, we work through it in 60 minutes.

  • The KP Guarantee: If we move forward with a full Growth & Infrastructure Blueprint within 14 days, your $250 session fee is applied as a credit toward the project.
  • Outcome: Immediate technical clarity and a recorded action plan.

2. The Growth & Infrastructure Blueprint

Investment: $4,950

Most scaling companies face a “Data-Execution Gap”: their marketing is working, but their internal infrastructure is failing. This deep-dive engagement is a full-stack audit of your business. I architect a plan to synchronize your marketing attribution with your technical workflows, ensuring every ad dollar spent is tracked through a system that can actually fulfill the demand.

  • Best For: Founders who have outgrown their “Frankenstein” tech stack and need a unified growth architecture.
  • Outcome: A comprehensive 90-day roadmap covering Marketing Stack Optimization, Software Architecture, and Operational Workflow Engineering.

3. Fractional CMO/CIO Accelerator

Investment: Starting at $4,450/mo

A strategy is only as good as its execution. As your Fractional CMO/CIO, I act as the “Architect-in-Residence” for your organization. I oversee your marketing spend, manage technical integrations, and ensure your team is executing against the Blueprint. You get 25+ years of executive experience to drive your digital transformation without the overhead of a full-time executive hire.

  • Best For: Owners who need an executive-level partner to manage high-level complexity and technical vendor relationships.
  • Outcome: Continuous ROI optimization, technical risk mitigation, and executive-level accountability.

Hardened Executive Security

1. The Personal Security Diagnostic

Investment: $250

A 60-minute offensive audit of your current digital footprint. We identify the “low-hanging fruit” for bad actors: exposed home networks, weak credential management, and leaked PII (Personally Identifiable Information). This is a tactical session designed to harden the most vulnerable entry points into your personal and professional life.

  • The KP Guarantee: If we move forward with a full Hardened Executive Blueprint within 14 days, your $250 session fee is applied as a credit toward the project.
  • Outcome: A prioritized risk-assessment report and immediate security patches for your primary accounts.

2. The Hardened Executive Blueprint

Investment: $4,950

High-value individuals are targets by default. This engagement is a comprehensive architectural overhaul of your personal digital infrastructure. I design a multi-layered defense system that separates your family’s digital life from your business operations, ensuring that a breach in one does not compromise the other.

  • Best For: Founders and Executives who handle sensitive corporate data from a home office and require enterprise-grade privacy.
  • Outcome: A custom implementation roadmap covering Home Network Segmentation (VLANs), Physical Security Keys (U2F), Encrypted Backup Schematics, and Data-Broker Scrubbing.

3. Personal Infrastructure Residency

Investment: Starting at $4,450/mo

Digital security is not a one-time event; it is a continuous posture. In this ongoing engagement, I serve as your personal Chief Information Security Officer (CISO). I manage the evolving landscape of your family’s tech, oversee the deployment of new hardware, and provide real-time response to emerging threats or privacy concerns.

  • Best For: High-net-worth individuals who want their personal technology managed with the same rigor and oversight as their business systems.
  • Outcome: Permanent digital invisibility to data brokers, ongoing hardware/software audits, and 24/7 technical advisory for the executive household.

Why Work With Keith?

25+ Years at the Intersection of Brand Growth and Software Engineering. In a world of “overnight experts,” I offer a different perspective: two and a half decades of navigating the complexities of business growth, technical architecture, and creative execution. I’ve seen the trends come and go, but for founders and executives, the challenge is always the same: Your marketing is moving faster than your infrastructure.

The “KP” Advantage:

  • The CMO/CIO Hybrid: Most consultants are either “Creative” or “Technical.” I bridge that gap. I combine the growth-mindset of a CMO with the systems-rigor of an Engineer to ensure your marketing spend isn’t wasted on broken processes.
  • The Studio Founder’s Grit: Having founded, scaled, and sold a Creative & Tech Studio, I know what it’s like to sit in your chair. I don’t just provide theory; I provide the battle-tested strategies I used to build and exit my own firm.
  • Engineered Scalability: I look at your business as a cohesive system. I don’t just “fix tech” – I architect digital ecosystems that allow you to scale your daily activities, from inventory to task management, without adding more headcount.
  • Fractional Executive Leadership: You get the benefit of a seasoned executive who has managed multi-unit groups and complex tech stacks, all for a fraction of the cost of a full-time C-Suite hire.

My Core Philosophy: Infrastructure is the Foundation of Freedom

Most businesses don’t fail because they lack ideas; they fail because they lack the engine to support those ideas. My mission is to align your marketing and your information systems so you can clear the “operational fog” and get back to leading your company.

“Keith doesn’t just tell you what’s wrong; he builds the bridge to where you want to be. His 90-day process turned our technical chaos into a predictable growth rhythm.”