There’s Trouble in Google Ads Town [video]

Keith Parnell

What happens when Google Ads click numbers don’t jive with reality? There’s trouble in Google Ads town when their click numbers don’t match actual traffic to the landing pages.

Google Ads click-throughs ≠ Google Analytics GA4 Landing Page Hits

Google Ads click-throughs ≠ Custom-measured Landing Page Hits

Both methods verify that there’s trouble in Google Ads’ environment. Further research is required, but Google Ads dollar spend gets halted now.

#GoogleAds #PPC #paidads #GoogleAnalytics #GA4 #analytics

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