About KP

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Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Keith Parnell

KP Innovation Lab specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality. We become your in-house or outsourced marketing team, handling all marketing management and executing all marketing activities for your organization.

Keith has been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor.

Want to understand more about marketing for your organization, or see how I can help your business grow? Let’s chat.

Norfolk Lime scooters in Colonial Place Norfolk’s proven scooter business model influences Portsmouth? - Public demand is growing. Smaller cities like Portsmouth would be remiss if they didn't look to big brother Norfolk as an example with our proven successful scooter business model with partner Lime. #scooter #Portsmouth #Lime With Portsmouth City Manager Lydia Pettis Patton saying things like, "Some citizens have said to me, 'We want Lime'. But you know, I don't know what Lime is," how is Portsmouth ever going to climb out of their old school…
TikTok Say goodbye to TikTok? - "US Sens. Tom Cotton and Chuck Schumer are worried the Chinese government can secretly use TikTok for counterintelligence purposes because the app is owned by a Chinese company." Enough said. Buh-bye, TikTok. #tiktok #CTO #CIO #ChiefTechnologyOfficer #ChiefInformationOfficer #fractionalCTO #techmanagement #techstrategy #vision #technology #innovation #consulting #KeithParnell #KPInnovationLab
New Year’s Day Pig Pickin’ @ Hank’s Filling Station - OMG! Smoked pig. Steamed oysters. Happy New Year!
KP driving excellence by mark aesch Creating a company culture around selflessness rather than ego - I'm polishing off a book lived and written by Mark Aesch titled, Driving Excellence. Mark does a powerful job of explaining his discoveries within the doors of Rochester Genesee Regional Transportation Authority when he took over as CEO in 2004, and how he led them out of a hole of failure and into "lower fares, multi-million-dollar surpluses, and the highest ridership and customer satisfaction levels in twenty years". Changing a company's culture is a massive, and…
KP american football player, helmet, football Reaching a new audience with live-streaming your sports event - Live-streaming sports events is not new. The effort to live-stream in multiple languages is a bit newer, especially when micro-targeting a smaller nice audience. e.g., the Oakland Raiders broadcasting in Navajo. Be adventurous. Think outside the box.  
Vegan Pizza @ Cogans Pizza North Vegan Menu Photoshoot @ Cogans Pizza North - When the best pizza joint in Hampton Roads launches a substantial vegan menu, people listen! Here's a shot of a 16" Vegan Booty, the vegan version of our world-famous Pirate's Booty Pie. Visit Cogans Pizza North to try it for yourself -- tell 'em Keith sent you over.
Innovation in Transportation - "It's no longer enough just to innovate, we must drive the digital future for our company, our clients and our communities." I couldn't have said this better myself. We talk almost every day on how behind technology and innovation efforts are in transit. We'll keep pushing. We'll keep developing strategies. And we'll keep innovating. Eventually, implementation will catch up. Congrats, Orla!
TDCHR Operations & Oversight Committee TDCHR Operations & Oversight Committee @ Hampton Roads Transit - The Transportation District Commission of Hampton Roads Operations & Oversight Committee meeting is today at 10am @ Hampton Roads Transit. The Operations & Oversight Committee considers proposals from HRT staff on the acquisition of goods and services. It also receives staff reports on system performance. "Progressive. Aggressive. Fiscally Responsible." Full calendar: gohrt.com   Disclaimer: Keith Parnell was appointed by Virginia's Governor Terry McAuliffe as the City of Norfolk’s Commissioner to the Transportation District Commission of…
KP dog paws on keyboard MarTech fits, I promise - Yes, our job is to deal with people. Yes, our job is understand people. Yes, our job is to communicate with people. Moving some daily tasks into the digital world does not detract from any of those requirements. Take some time to do your research with an open mind. Read case studies. Review the successes that moving forward with digital transformation for your marketing practices can unfold for you. Remember, any changes you make don't…
KP internet, technology, software Enterprise Technology & Software Marketing - In the ever evolving world of marketing for enterprise technology and software companies, it is imperative to establish strategies and leverage tactics that will produce verifiable results. With so much competition for attention on digital channels, technology companies in the B2B space face many challenges to reach decision-makers that can positively affect their sales funnel. The ability to connect with these decision-makers in their world and address their business challenges can have a dramatic impact…
KP man contemplating Let’s be real - If your food distributor does your restaurant's marketing for you, it'll show. If your menu printer does your creative graphics for you, it'll show. If your GM oversees your restaurant's marketing strategy for you, it'll show. If your wait staff does all your restaurant's social posts for you, it'll show. If your discount website company does anything for your restaurant, it'll show. Although you have bigger issues if you're putting your business growth in the…
Shopify Experience with Shopify? - Looking for pros and cons on Shopify. Any solid feedback?
Omnitrans Students Deboarding Transit App combines real-time bus tracking with Uber & Lyft - Transit strikes again, launching their real-time public transit app for Omnitrans in San Bernardino Valley, CA. But the article buried the lead -- "transit users can also request and pay for Uber or Lyft rides within the app." That's huge for transit agencies' customers. Huge.  
proterra catalyst electric bus The Future of Public Transportation for Hampton Roads Transit - All-electric buses and autonomous vehicles are closer to becoming a reality in Hampton Roads. Thanks to generous grants from the Federal government and the Commonwealth of Virginia, Hampton Roads Transit will add 6 new all-electric buses, at a cost of ~$975k each, to its fleet in 2020. To continue the progressive news, HRT's Governing Board, the Transportation District Commission of Hampton Roads, recently approved phase one involvement in the Automated Bus Consortium, which works to…
KP two factor authentication verification code Technology is Our Future – Cyber Security this time - Technology is our future, no matter your industry. Expanding your technology footprint opens (known and unknown) avenues of exposure for cyber attacks. Here are a few statistics around cyber security, data breaches, and cyber attacks and how they will affect us: The cyber security market is expected to be worth $300 billion by 2024. Cyber security damages will cost companies $6 trillion annually by 2021. 33 billion records will be stolen every year by 2023.…
KP outdoor teal cafe tables Can your brand compete in today’s marketplace? - Does your business have what it takes to succeed in today's increasingly competitive marketplace? That answer is easy if your product or service has no competitor in your market. But that's usually not the case for most businesses. To succeed in today's competitive environment, your restaurant or greeting cards store or coffee shop needs every advantage you can get. It's a fact that the way to win is to build and manage your organization's brand…
Marketing Planning Meeting @ Cogans Pizza - Brainstorm. Strategize. Plan. Execute. Measure. Repeat.
PANTONE 19-4052 Classic Blue Color of the Year 2020: Classic Blue - Love that my favorite color will be the Color of the Year for 2020. Pantone has announced that PANTONE 19-4052 Classic Blue will be our celebrated shade. Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of…
C++ Programming Language What does C++ Programming Language mean? - Here's a great definition of the C++ Programming Language that I just ran across. More to add? "C++ is a general-purpose object-oriented programming (OOP) language, developed by Bjarne Stroustrup, and is an extension of the C language. It is therefore possible to code C++ in a "C style" or "object-oriented style." In certain scenarios, it can be coded in either way and is thus an effective example of a hybrid language. C++ is considered to…
KP starbucks reserve roaster seattle What makes you so marketable? Is it your brand itself? - I think it's a given that I'm a Starbucks (hazel)nut to people that know me . So I'll use them as an example in my branding 'point of the day'. What makes Starbucks' brand so powerful? Is it the décor at their socially inviting retail stores? Is it the commerce selections of their musical CDs or travel mugs? Is it the yummy taste of their Hazelnut Lattes? Is it the wireless Internet and the chic aura…
KP flow chart presentation What does it mean to be a software architect? - Years ago, when I was still writing code for a living, I felt like there could be more to my career path than hunkering down in a cubicle for hours on end every day. That's not to say that being a software guy isn't a noble living--it is! And it's fun. It's just not where I wanted to stop. By nature, I'm a creative person (yes, even though I was writing code with the techies).…
KP pizza beer phone Customer experience in your restaurant is important! - According to a 2019 Customer Engagement Technology Study by Hospitality Technology, 57% of diners will return to restaurants based on the availability of tech they deem important. I would venture to say through experience that number is steadily climbing and would increase by 50% by this time next year. People love technology. People depend on technology. And people want to use their technology to make their lives more efficient. How can KP Innovation Lab help…
CBS to be announced Has CBS cashed it in? - What tha? What? What is CBS doing? They are a network. You know, one of only three big boys. Why does a network not have a programming schedule established 30 minutes in advanced? Netflix is eating their lunch!
KP yellow taxi in the rain Does Ride-Hailing Strengthen Public Transit? - There's a lot of information in this article. But I want to focus on the sub topic, Does Ride-Hailing Strengthen Public Transit? In theory, Transportation Network Companies (Uber, Lyft, Taxi, etc.) promise to deliver seamless first-mile / last-mile service for the public transit industry sounds good. But in reality, not so much. We all know the limitations of fixed route public transit routes. Our agencies can get us close to our destination, but close doesn't…
Hank's selfie wall Selfie Wall Design Discussion @ Hank’s Filling Station - Meeting with Hickey this morning on design ideas for the new Hank's selfie wall. He designed and painted the street mural (inset photo) on the 43rd street side of our building. Can't wait to see what he comes up with for the selfie wall in our backyard stage. Have you been to HANKSFILLINGSTATION.COM in North Colley yet? Give me shout. I'll meet you for a backyard smoked meet sandwich and a bourbon -- the best…