KP Innovation Lab

KP Innovation Lab specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality. We become your in-house or outsourced marketing team, handling all marketing management and executing all marketing activities for your organization.

Keith has been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor.

Want to understand more about marketing for your organization, or see how I can help your business grow? Let’s chat.

KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy to support them. Let's talk.
KP pizza beer phone Customer experience in your restaurant is important! - According to a 2019 Customer Engagement Technology Study by Hospitality Technology, 57% of diners will return to restaurants based on the availability of tech they deem important. I would venture to say through experience that number is steadily climbing and would increase by 50% by this time next year. People love technology. People depend on technology. And people want to use their technology to make their lives more efficient. How can KP Innovation Lab help…
KP starbucks reserve roaster seattle What makes you so marketable? Is it your brand itself? - I think it's a given that I'm a Starbucks (hazel)nut to people that know me . So I'll use them as an example in my branding 'point of the day'. What makes Starbucks' brand so powerful? Is it the décor at their socially inviting retail stores? Is it the commerce selections of their musical CDs or travel mugs? Is it the yummy taste of their Hazelnut Lattes? Is it the wireless Internet and the chic aura…
KP driving excellence by mark aesch Creating a company culture around selflessness rather than ego - I'm polishing off a book lived and written by Mark Aesch titled, Driving Excellence. Mark does a powerful job of explaining his discoveries within the doors of Rochester Genesee Regional Transportation Authority when he took over as CEO in 2004, and how he led them out of a hole of failure and into "lower fares, multi-million-dollar surpluses, and the highest ridership and customer satisfaction levels in twenty years". Changing a company's culture is a massive, and…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
KP beach towel in the wind Looking for that perfect social media guide for your startup? - Startup-Business Social Media Plan When you need a social media plan for your startup, someone to give you a strategic and executable roadmap, this is where you want to start. This plan for startups includes: Weekly deep-dive meetings (either via Skype or face-to-face). A comprehensive social media (strategy) plan. Setup of social media software and instructional training (either via Skype or face-to-face). An editorial calendar. An example of things that may be included in your…
KP fresh water on restaurant table Time to stop experimenting – Let’s grow your restaurant together - The time for dabbling and playing with your restaurant's marketing has come and gone. Your growth struggles are obvious, and it's also obvious that using in-house restaurant employees is not working. Let's lay out that perfect plan together, based on research and actual customer needs (not what your GM thinks is right), and execute that plan with success reporting on the back-end. I have been developing innovative marketing strategies for restaurants for many years with…
KP cafe patio What restaurants can learn from the Starbucks experience - The first thing to wrap your head around when it comes to restaurant marketing is that it's not always about the food. Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two and three). Think about Starbucks. I recently wrote about the consistency of the Starbucks brand--how each store is the same (similar) and how the coffee and food are consistent. People…
Downtown Norfolk Transit Center The distinct need for flexible transit, not just microtransit - Microtransit and Flexible Transit are similar, but not similar. Microtransit is the vehicle(s) or property for serving a small group of specific people--the size of the geographic area is not defining. Flexible Transit is a strategy whereby a well-planned transit process serves a small region. Both can be, and should be, on-demand services. But Flexible Transit should never have a goal of increasing ridership since an increase in demand would trigger the need for fixed…
KP jw marriott washington dc Closing out a productive week in DC - I was a able to enjoy working remotely in Washington DC this week, based out of the JW Marriott at 14th & Pennsylvania. I can think of much worse places to work. In my world, generating content from the community is imperative, so this end of DC is a gold mine! Lots of people in the streets. Beautiful architecture on every block. Amazing restaurants consistently busy. Federal buildings everywhere buzzing with whatever they do. While enjoying…
Sports Equipment Sports Marketing does require the expertise and skills, even though sports are just plain fun - Lewis lays out his top 5 skills required to be a successful sports marketer: Understand Your Customer Base Study the Field Be Flexible Don’t Be a One Trick Pony Have Your Finger on the Pulse No matter what field or discipline you head down in marketing, the relationship and following a plan that includes feedback and understanding your audience is essential. And in today's time of 24-hour news cycles and more educated consumers, a fluid…
KP starbucks in charlotte What does consistent branding look like? - This is a photo I took from inside a Starbucks restaurant in Charlotte. It could very well be inside the Starbucks near you. Remarkably they all look the same (similar). Starbucks sticks with their branded look. Starbucks sticks with their branded feel. Starbucks sticks with their branded comfort level. Starbucks sells their brand consistently, and it works. Do you? Are you steady with your brand?
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
KP hands clapping at meeting A strong brand improves your odds of success - I talk a lot about branding. It's what differentiates you from your competitors. It's the primary key to converting prospects into customers. Don't be fooled -- your brand is much more than what your business does or what you communicate. Your brand identity is the perception of your brand in the marketplace by consumers. Your brand [should] evoke emotions, and feel familiar and reliable. For any size business, defining your brand identity and implementing a…
KP smiling man woman pug Cheat sheet for your restaurant’s digital marketing - Let's talk bluntly. Your digital marketing sucks. You're trying, I know. But putting that burden on your general manager, bar manager, or floor manager is not fair to them. They're trying and they're damn good at running  your restaurant, but understanding people and the strategies necessary to appeal to them in the digital world are not their specialties. So, let's talk about the primary efforts that should be a part of your digital marketing plan.…
Creative Advertising meets Sports Marketing - I've seen this creative advertising technique used in several other sports, including Washington Nationals games and Atlanta Braves games in baseball, but this is my first experience during a golf match. Ideal! Every television commercial shown during a sporting event until the end of time should use this sneak-peek method. I get that advertisers will say that we're not given the consumer's undivided attention. But this would sure buy a lot of street cred and…
KP internet, technology, software Enterprise Technology & Software Marketing - In the ever evolving world of marketing for enterprise technology and software companies, it is imperative to establish strategies and leverage tactics that will produce verifiable results. With so much competition for attention on digital channels, technology companies in the B2B space face many challenges to reach decision-makers that can positively affect their sales funnel. The ability to connect with these decision-makers in their world and address their business challenges can have a dramatic impact…
KP grill meat and veggies The meat-and-potatoes of brand management - Expanding your brand online establishes a protective shield of armor that makes it able to withstand public scrutiny while continuing to grow its delicate and fluid underbelly. That sounds a bit elaborate and dramatic, but certainly holds true. Today's multitude of social communities has opened avenues for us to expand our brand for the world to see on many additional levels and from many complementary angles that has not been available in years past. Online…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best. Your brand is important, so brainstorm and create a digital marketing plan to tackle your goals. Set goals. Again, don't go in blind with no…
Restaurant CEO How-to Tips - More tips from a group that I read regularly through my RSS feeds. Sharing . . .
KP portable bluetooth music speaker What does KP Innovation Lab do? - KP Innovation Lab specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality. We become your in-house or outsourced marketing team, handling all marketing management and executing all marketing activities for your organization. Keith has been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is…
KP flow chart presentation What does it mean to be a software architect? - Years ago, when I was still writing code for a living, I felt like there could be more to my career path than hunkering down in a cubicle for hours on end every day. That's not to say that being a software guy isn't a noble living--it is! And it's fun. It's just not where I wanted to stop. By nature, I'm a creative person (yes, even though I was writing code with the techies).…
KP photo up through skyscrapers Big Data & IoT. Are you knee deep already? - Data. Data. Data. That's what I heard when I read the article below. Data. Where does your business stand in the digital transformation era? Are you ready? Are you collecting, analyzing, and acting upon the data that's available to you? No? Let's chat, because you should be. Your business will thank you for reaching out. Here's a little related light reading from Global Manufacturing: Jump starting digital transformation in manufacturing By Ray Watson, Vice President,…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your brand is part of a business change (click for a description) Your brand is not differentiated (click for a description) Your brand doesn't work well…
KP outdoor teal cafe tables Can your brand compete in today’s marketplace? - Does your business have what it takes to succeed in today's increasingly competitive marketplace? That answer is easy if your product or service has no competitor in your market. But that's usually not the case for most businesses. To succeed in today's competitive environment, your restaurant or greeting cards store or coffee shop needs every advantage you can get. It's a fact that the way to win is to build and manage your organization's brand…