Everyone’s been blowing up my inbox with the same question: “KP, how do I get my business to show up in ChatGPT answers?” Let’s settle this once and for all. Google search used to be the only game in town. Not anymore. AI is here, and if you’re not showing up in these answers, you’re invisible to a whole wave of customers.
Context / Why It Matters
Here’s the deal: People aren’t just Googling anymore – they’re asking ChatGPT, Perplexity, or Bing AI. Instead of “searching,” they’re “asking.” And when these tools spit out an answer, it might list your competitor and not you. That’s like showing up late to the block party – everybody already ate. You’ve got to figure out how to get your brand in the AI conversation.
The Breakdown
1. AI doesn’t “search,” it remembers patterns
Look, I’m not gonna sugarcoat this – ChatGPT isn’t crawling the web like Google. It’s trained on huge piles of information and pulls from that when answering. Translation? If your brand has never put out clear, credible, structured content, you’re basically invisible. Think of it like this: if you never spoke up at practice, you’re not getting called into the game.
2. Make your content “AI-friendly”
Here’s the move:
- Write in Q&A style. Literally write the questions people ask and then answer them in plain English.
- Use lists, bullets, and bolding – AI loves clarity.
- Add structured data/schema to your site so machines can “read” your answers better.
Think of it like talking slow and loud to your uncle who still thinks Facebook is the internet. You’re not dumbing it down – you’re making it easy to grab.
3. Authority still wins
AI is like that friend who always quotes the person they trust most. You want to be that person. How?
- Publish original insights (not just rehashing what everyone else says).
- Get backlinks and mentions – because if the internet keeps pointing to you, AI will too.
- Keep content current. Outdated info is like milk past its date: nobody’s drinking it.
4. Test your visibility
This is the fun part. Open ChatGPT and ask the questions you want customers to ask:
- “Best accountant in Virginia Beach?”
- “Tips for small business marketing?”
- “Who are the top carpenter experts?”
See who shows up. If it’s not you, that’s your gap.
KP’s Take / What I’d Do If …
If I were running a small business like yours right now, here’s the move: I’d create one killer “answer page” on my website for each question my customers ask most. Clean, simple, and written like you’re explaining it to your neighbor over coffee. Then I’d test those same questions in ChatGPT every couple of weeks. If I don’t see my brand showing up, I’d tweak the content until I do. Simple. Relentless. Effective.
The Takeaway
If you only do one thing after reading this, do this: pick one customer question, write the clearest answer possible, and put it on your site today. That’s how you start getting into AI-powered answers before your competitors even realize the game has changed.
Got a question? Send it to Ask KP and I’ll cover it.
