After years of going gaga over millennials, restaurants are falling back in love with baby boomers.
The customers who gave rise to fast food and casual dining may be grayer today, but they also boast more money and an affinity for those old-guard segments.
Expect more restaurants, especially those that grew up with boomers, to re-engineer their menus specifically to court that population bulge again, as Chili’s and Applebee’s have.
And Baby Boomers’ exit from the mainstream workforce, coupled with a traditional work ethic, has tagged them once again as plum recruits for restaurant jobs. Persons 55 and older are the fastest-growing sector of the industry’s labor force, according to the National Restaurant Association.
Are you tailoring your restaurant’s recruiting for the Baby Boomer generation?
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