Ask KP

Ask KP Daily Answers: Technical Playbooks for Systems-Driven Founders. Every day, Ask KP delivers a high-leverage technical insight or operational framework designed for the modern executive. Whether it's synchronizing your marketing stack, optimizing software architecture, or securing your personal digital environment, these Daily Answers are engineered to help founders eliminate technical debt and scale with precision.
Keith Parnell

Why Does My Meta Dashboard Show a 4.0 ROAS While My...

Stop scaling on ghost data. Learn how Attribution Engineering replaces unreliable browser pixels with server-side certainty to align ad spend with real revenue.

Why Is My Marketing Data Wrong? A Guide to Attribution Engineering...

Stop guessing on ROI. Learn how to fix broken attribution using Server-Side GTM and API data integrity to move beyond Last Click and scale with precision.

How Do We Build Marketing That Actually Drives Sales (Not Just...

Learn why most marketing fails to convert, how to build a simple buyer journey, align sales and channels, and fix what's blocking revenue growth.

What Does “Strategy” Really Mean for Small Businesses and How Do...

Plain English strategy for small businesses: what strategy is (and isn't), 5 key questions to answer, and how strategy guides daily decisions and growth.

The Data Gap in Hampton Roads Hospitality, and How to Close...

Hampton Roads hospitality is personal. Your data should be too.

Why Do My Sales, Operations, and Finance Numbers Never Match? Architecting...

Stop making $1M decisions with $1K data. Learn how to architect a "Single Source of Truth" by syncing your CRM, Ops, and Finance into one unified data backbone.

Why Can’t I Trust My Marketing Dashboards Anymore?

Stop scaling on ghost data. Learn the CIO-grade approach to Server-Side GTM and APIs to bypass ad-blockers, fix data drift, and optimize spend against revenue.

The Growth-Infrastructure Gap: Why Marketing Scales Faster than Systems

Stop crashing your business with successful ads. Learn to bridge the Growth-Infrastructure Gap by syncing marketing scale with technical debt management.

Why Isn’t My Marketing Working (And How Can I Fix It...

Your marketing isn't driving sales? Learn the 3 real reasons it fails - and how to fix your positioning, systems, and lead flow without spending more money.

Why Do Our Sales, Ops, and Finance Numbers Never Match? The...

Stop arguing over mismatched data. Learn how to bridge the growth-infrastructure gap by engineering a Single Source of Truth for your Sales, Ops, and Finance.