Let’s be honest for a moment about your business. There are a lot of people that do what you do. And it’s possible they do it as good, or better.

So, what sets you apart? What’s your point of difference? Can it, should it, let’s make it be your company’s culture that makes you a better fit for your customers.

Brand your culture, not just your service. Today’s consumers care as much about who they buy from as what they buy.