Yes, we all know the boss is the boss. But our boss doesn’t make purchasing decisions on our products and services.

Our customers are number one.

What they like is what sells.
What they like is where we should strive to be.
What they like is gospel.

It’s our job to put ourselves in the frame of mind of our customers and understand them. That’s the only way we can be effective.

The secret to effective digital marketing is putting your customers first. What do they like? Not, what does your boss like?