I get this question quite a bit. What is inbound marketing and why should I care?
Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive method of advertising and marketing is no longer a necessity.
Think smart website design and development.
Think online call-to-actions.
Think strategic blog content.
Think SEO (search engine optimization).
Think social media marketing.
Think audio and video marketing.
Think efficient online lead generation.
All of these strategies and methods are important pieces of the concept, inbound marketing.
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Listening to Blame It On Me by Barenaked Ladies.