Are you tracking your efforts? Have you done your market research? What does your competitive environment look like? Does your public (not just fanbois) like you?

Throwing advertising money on the wall to see where it sticks does you no good if you’re not collecting and formalizing the results data. Want to walk through this process together?

If you’re in the customer service industry, of any kind(!), are you living where your customers live? Do they know about you? Are you sure? What does the data say?