When restaurants got the green light to reopen their dining rooms, they implemented a host of safety procedures to prevent the spread of germs. Restaurants across the country shelved their paper menus and turned to digital options to reduce touchpoints. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Although the new tool required many restaurant staffers to serve dual roles as waitstaff and technical consultants, using QR codes was a resounding success. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment.
At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize. Contactless options are also helping restaurant owners weather the labor shortage. Nearly three out of four restaurants said automated tools and integrated apps are helping them fill the gaps during the current labor crunch, Square reported.
While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Restaurants can capitalize on the growing familiarity of QR codes to help drive sales. Here are a few easy ways you can provide better customer service and increase profits by using QR codes.
Feedback. One of the best ways to connect with your customers is to listen to their feedback about their dining experience. Having great online reviews can also help drum up business.
Direct Mail Campaigns. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Adding a QR code to your mailer can provide customers with more information about your eatery. The landing page for your QR code might be your menu, your location details, or get creative and showcase a video clip of your chef creating a new dish in the kitchen. The opportunities are endless.
Boost Social Media. Approximately three out of 10 United States adults are “online almost constantly,” the Pew Research Center reported. Facebook has more than 2.9 billion users worldwide, including nearly 177 million people in the U.S. Add a QR code to your marketing materials leading people to your Facebook page. If your restaurant is on multiple social media platforms, you can create a QR code that displays multiple platforms on one mobile-optimized page.
Promotions. Drum up traffic to your restaurant by using a QR code to guide people to a new special or BOGO offer. Having the offer on their phone will make redemption a breeze.
Book Reservations. As new technology advances and customers are able to book reservations and join your waiting list online, make their life easier by providing them with a QR code to point them in the right direction.
Housekeeping Details. In addition to digital menus, ordering, and contactless payment, QR codes are a great tool for other housekeeping concerns, such as Wi-Fi login, hours of operation, directions, and dress code suggestions.
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