Understanding Your Restaurant Hiring Analytics
Keith Parnell 
Understanding Your Restaurant Hiring Analytics
Restaurant staff hiring continues to be a conundrum for restaurant operators. Labor shortages substantially affect the restaurant industry and the cost associated with running a restaurant business. Many restaurants are forced to operate with shorter hours and fewer days due to staff shortages and the low number of potential employees in the restaurant labor pool.
How to recruit restaurant staff
One way to boost your recruitment and selection process for restaurant employees is to pay close attention to your own restaurant group’s hiring analytics. The two most revealing metrics in restaurant staffing is how many people clicked on your job posting versus how many people applied, giving you a conversion rate. The source analysis report indicates the source from which your applicants found your job posting, e.g., Jobs On The Fly, Indeed, ZipRecruiter, or other job boards, or your own restaurant group’s website.
By understanding how many applicants viewed your posting vs. how many applied you can determine how effective your postings are. If you have a high traffic number, but those job seekers aren’t applying for your jobs, this gives you the opportunity to alter your postings to attract more applicants.
Track source in restaurant staff hiring
The second metric you want to track is the source of your applicant traffic. The source analysis report tells you which job sites are attracting job seeker traffic, while also measuring it against the applicant traffic coming from your career page. Often, operators are very focused on getting as many applicants as possible from job boards, without regard to the quality of applicants.
What now?
If your restaurant group’s current hiring isn’t as successful as you’d like it to be and you’re looking for the best way to hire restaurant employees, you might want to track your hiring analytics. Armed with data about where your applicants found your job posting and how many clicked on your post versus how many applied, you can make data-driven changes to help fill your job openings. Also consider a restaurant-specific applicant tracking system like Jobs On The Fly to give you that big picture view of your efforts and ad spends.
Read the full article here from R365.
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