About KP

about-me-image
Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Keith Parnell

Keith is the Virginia Governor’s Appointed Commissioner representing the City of Norfolk to the Transportation District Commission of Hampton Roads (Hampton Roads Transit’s Governing Board), and serves on the Board of Directors of Transit Management Company. In the past, Keith served on the Board of Directors for Hampton Roads Public Transportation Alliance.

Want to understand more about transportation marketing for your agency or organization, or see how I can help your company grow? Let’s chat.

Philadelphia Smart City Plan Philadelphia outlines their Smart City Strategic Plan - The City of Philadelphia recently released an updated Smart City Plan. The City's Office of Innovation & Technology partnered with focus groups from academia, tech companies, non-profits, civic tech leaders, and other city governments. The strategic plan follows six themes: the support and development of the local technology ecosystem; striving…
Innovation in Transportation - "It's no longer enough just to innovate, we must drive the digital future for our company, our clients and our communities." I couldn't have said this better myself. We talk almost every day on how behind technology and innovation efforts are in transit. We'll keep pushing. We'll keep developing strategies.…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy…
TDCHR Paratransit Advisory Committee Meeting HRT Paratransit Informational Meetings @ Denbigh Community Center - Hampton Roads Transit is hosting a public informational meeting today at 2pm at Denbigh Community Center to introduce the new paratransit contracted service provider, VIA Transportation, Inc. I will be in attendance to digest conversations and accept constructive input on our paratransit services. Current Paratransit clients can attend one of…
TDCHR Paratransit Advisory Committee Meeting HRT Paratransit Informational Meetings @ Prime Plus Norfolk Senior Center - Hampton Roads Transit is hosting two public informational meetings today at noon and 2pm at Prime Plus Norfolk Senior Center to introduce the new paratransit contracted service provider, VIA Transportation, Inc. I will be in attendance to digest conversations and accept constructive input on our paratransit services. Current Paratransit clients…
KP yellow taxi in the rain Does Ride-Hailing Strengthen Public Transit? - There's a lot of information in this article. But I want to focus on the sub topic, Does Ride-Hailing Strengthen Public Transit? In theory, Transportation Network Companies (Uber, Lyft, Taxi, etc.) promise to deliver seamless first-mile / last-mile service for the public transit industry sounds good. But in reality, not…
KP city night lights cars construction Mapping platform identifies mobility impacts - Imagine mapping travel from home to your office. Not hard to imagine, right? We commonly use GPS maps to check for traffic hinderances. But what if we could see how construction projects affect our mobility? #smartcities #mobility #construction #GPS Now we can do this with dotMaps. The goal of the…
KP google maps incident reporting Google Maps > Waze? Who is the maps crowdsourcing king? - Where do you fall in the Google Maps versus Waze world? I noticed that Google Maps/Directions has recently implemented a feature for incident and speed trap reporting via crowdsourcing. These features are what separated Waze from the rest of the GPS / mobile directions world. And now, there's no reason…
proterra catalyst electric bus The Future of Public Transportation for Hampton Roads Transit - All-electric buses and autonomous vehicles are closer to becoming a reality in Hampton Roads. Thanks to generous grants from the Federal government and the Commonwealth of Virginia, Hampton Roads Transit will add 6 new all-electric buses, at a cost of ~$975k each, to its fleet in 2020. To continue the…
Downtown Norfolk Transit Center The distinct need for flexible transit, not just microtransit - Microtransit and Flexible Transit are similar, but not similar. Microtransit is the vehicle(s) or property for serving a small group of specific people--the size of the geographic area is not defining. Flexible Transit is a strategy whereby a well-planned transit process serves a small region. Both can be, and should…
TDCHR Audit & Budget Review Committee TDCHR Audit & Budget Review Committee @ Hampton Roads Transit - The Transportation District Commission of Hampton Roads Audit & Budget Review Committee meeting is today at 12pm @ Hampton Roads Transit. The Audit & Budget Review Committee reviews financial statements and performance reports concerning actual expenses and revenues relative to the annual budget on a quarterly basis. As an appointed…
KP driving excellence by mark aesch Creating a company culture around selflessness rather than ego - I'm polishing off a book lived and written by Mark Aesch titled, Driving Excellence. Mark does a powerful job of explaining his discoveries within the doors of Rochester Genesee Regional Transportation Authority when he took over as CEO in 2004, and how he led them out of a hole of failure…
TDCHR Board Meeting TDCHR Board Meeting @ Hampton Roads Transit - The Transportation District Commission of Hampton Roads Board meeting is today at 1pm @ Hampton Roads Transit. The Transportation District Commission of Hampton Roads is HRT’s governing body. It consists of 13 members, one elected official and one citizen representative from each city served by Hampton Roads Transit, the chairman…
KP taxi races past urban gallery at night Do you wear your seat belt in the back seat? - Some think it's a great idea. Some think it's a nuisance. 19 States plus Washington DC require everyone in the vehicle (including the back seat) to wear a seat belt. Virginia is not one of those. Do you snap your seat belt when you get in the back seat of…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…
TDCHR Operations & Oversight Committee TDCHR Operations & Oversight Committee @ Hampton Roads Transit - The Transportation District Commission of Hampton Roads Operations & Oversight Committee meeting is today at 10am @ Hampton Roads Transit. The Operations & Oversight Committee considers proposals from HRT staff on the acquisition of goods and services. It also receives staff reports on system performance. "Progressive. Aggressive. Fiscally Responsible." Full…
KP woman holding phone The art of writing a Press Release - Not everyone can write an effective press release right out of the gate. Well, no one can really. If I could add anything to Ellie's list below, I would say to make sure you catch your audience where they live. A lot of journalists live on Twitter. Go find them;…
Amtrak Amtrak is slowly becoming a bit more useful - Jennifer Mitchell, director of the Virginia Department of Rail and Public Transportation, … said ... Virginia won’t need new taxes, fees or special appropriations from the General Assembly to pay for the deal. Amtrak is paying about $944 million for the project, with other funding coming from existing state rail…
KP people in subway Why the interest in transportation? - I get questions quite a bit on my interests in transportation, particularly public transportation. The answer is simple--economic. Let me explain. You know me as a business owner, a husband, a father, and a grandfather. So when the economy in Norfolk, Hampton Roads, and the great Commonwealth of Virginia is…
KP commuters on streetcar We continue to buy into the “public” in public transportation funding - It warms my heart to see so many progressive, forward-thinking cities continue to invest in their economies through public transportation projects. Here a few of the latest wins across the country: Houston's METRONext plan includes 75 miles of BRT (bus rapid transit) service, 16 miles of light rail service, expanded…
KP commuters on streetcar TDCHR Transit Riders Advisory Committee @ Hampton Roads Transit - The Transportation District Commission of Hampton Roads Transit Riders Advisory Committee meeting is today at 6pm @ Hampton Roads Transit. The Transit Riders Advisory Committee (TRAC) is a subcommittee under the Transportation District Commission of Hampton Roads (TDCHR) Executive Committee and is operated by citizens on a voluntary basis. The…
KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention guess…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best.…