Transportation

Keith is the Virginia Governor’s Appointed Commissioner representing the City of Norfolk to the Transportation District Commission of Hampton Roads (Hampton Roads Transit’s Governing Board), and serves on the Board of Directors of Transit Management Company. In the past, Keith served on the Board of Directors for Hampton Roads Public Transportation Alliance.

Want to understand more about transportation marketing for your agency or organization, or see how I can help your company grow? Let’s chat.

KP google maps incident reporting Google Maps > Waze? Who is the maps crowdsourcing king? - Where do you fall in the Google Maps versus Waze world? I noticed that Google Maps/Directions has recently implemented a feature for incident and speed trap reporting via crowdsourcing. These features are what separated Waze from the rest of the GPS / mobile directions world. And now, there's no reason…
KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy…
Downtown Norfolk Transit Center The distinct need for flexible transit, not just microtransit - Microtransit and Flexible Transit are similar, but not similar. Microtransit is the vehicle(s) or property for serving a small group of specific people--the size of the geographic area is not defining. Flexible Transit is a strategy whereby a well-planned transit process serves a small region. Both can be, and should…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…
Hampton Roads Transit Virginia Governor McAuliffe Appoints Keith Parnell to Transportation District Commission of Hampton Roads - Keith Parnell, has been appointed by Virginia's Governor Terry McAuliffe to the Transportation District Commission of Hampton Roads. Keith will serve as the City of Norfolk's Commissioner to the TDCHR, the governing body of Hampton Roads Transit, for the next 4 years. He was sworn into office by The Honorable…
KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention¬†guess…
Advancing Mobility Management Advancing Mobility Management course - The National Transit Institute (NTI) is hosting an Advancing Mobility Management course in five locations in 2020: February 5-6, 2020 - Phoenix, AZ February 24-25, 2020 - Nashville, TN March 25-26, 2020 - Springfield, MA May 5-6, 2020 - Denver, CO June 16-17, 2020 - Ithaca, NY This new course…
KP woman holding phone The art of writing a Press Release - Not everyone can write an effective press release right out of the gate. Well, no one can really. If I could add anything to Ellie's list below, I would say to make sure you catch your audience where they live. A lot of journalists live on Twitter. Go find them;…
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
Norfolk Lime scooters in Colonial Place Norfolk’s proven scooter business model influences Portsmouth? - Public demand is growing. Smaller cities like Portsmouth would be remiss if they didn't look to big brother Norfolk as an example with our proven successful scooter business model with partner Lime. #scooter #Portsmouth #Lime With Portsmouth City Manager Lydia Pettis Patton saying things like, "Some citizens have said to…
KP driving excellence by mark aesch Creating a company culture around selflessness rather than ego - I'm polishing off a book lived and written by Mark Aesch titled,¬†Driving Excellence. Mark does a powerful job of explaining his discoveries within the doors of Rochester Genesee Regional Transportation Authority when he took over as CEO in 2004, and how he led them out of a hole of failure…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best.…
KP city night lights cars construction Mapping platform identifies mobility impacts - Imagine mapping travel from home to your office. Not hard to imagine, right? We commonly use GPS maps to check for traffic hinderances. But what if we could see how construction projects affect our mobility? #smartcities #mobility #construction #GPS Now we can do this with dotMaps. The goal of the…
Omnitrans Students Deboarding Transit App combines real-time bus tracking with Uber & Lyft - Transit strikes again, launching their real-time public transit app for Omnitrans in San Bernardino Valley, CA. But the article buried the lead -- "transit users can also request and pay for Uber or Lyft rides within the app." That's huge for transit agencies' customers. Huge.  
Innovation in Transportation - "It's no longer enough just to innovate, we must drive the digital future for our company, our clients and our communities." I couldn't have said this better myself. We talk almost every day on how behind technology and innovation efforts are in transit. We'll keep pushing. We'll keep developing strategies.…
KP commuters on streetcar We continue to buy into the “public” in public transportation funding - It warms my heart to see so many progressive, forward-thinking cities continue to invest in their economies through public transportation projects. Here a few of the latest wins across the country: Houston's METRONext plan includes 75 miles of BRT (bus rapid transit) service, 16 miles of light rail service, expanded…
Philadelphia Smart City Plan Philadelphia outlines their Smart City Strategic Plan - The City of Philadelphia recently released an updated Smart City Plan. The City's Office of Innovation & Technology partnered with focus groups from academia, tech companies, non-profits, civic tech leaders, and other city governments. The strategic plan follows six themes: the support and development of the local technology ecosystem; striving…
KP people in subway Why the interest in transportation? - I get questions quite a bit on my interests in transportation, particularly public transportation. The answer is simple--economic. Let me explain. You know me as a business owner, a husband, a father, and a grandfather. So when the economy in Norfolk, Hampton Roads, and the great Commonwealth of Virginia is…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
MetroBus in St. Louis Impact of public transit on local economy - I seem to run across many uneducated conversations each year around the lack of economic impact on local communities from public transit. Over and over we advertise numbers for positive economic growth around public transit avenues in Hampton Roads. And here is more proof from a study sanctioned by the…