Transportation

Keith is the Virginia Governor’s Appointed Commissioner representing the City of Norfolk to the Transportation District Commission of Hampton Roads (Hampton Roads Transit’s Governing Board), and serves on the Board of Directors of Transit Management Company. In the past, Keith served on the Board of Directors for Hampton Roads Public Transportation Alliance.

Want to understand more about transporation marketing for your agency or organization, or see how I can help your company grow? Let’s chat.

KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy…
KP driving excellence by mark aesch Creating a company culture around selflessness rather than ego - I'm polishing off a book lived and written by Mark Aesch titled,¬†Driving Excellence. Mark does a powerful job of explaining his discoveries within the doors of Rochester Genesee Regional Transportation Authority when he took over as CEO in 2004, and how he led them out of a hole of failure…
Hampton Roads Transit Virginia Governor McAuliffe Appoints Keith Parnell to Transportation District Commission of Hampton Roads - Keith Parnell, has been appointed by Virginia's Governor Terry McAuliffe to the Transportation District Commission of Hampton Roads. Keith will serve as the City of Norfolk's Commissioner to the TDCHR, the governing body of Hampton Roads Transit, for the next 4 years. He was sworn into office by The Honorable…
Downtown Norfolk Transit Center The distinct need for flexible transit, not just microtransit - Microtransit and Flexible Transit are similar, but not similar. Microtransit is the vehicle(s) or property for serving a small group of specific people--the size of the geographic area is not defining. Flexible Transit is a strategy whereby a well-planned transit process serves a small region. Both can be, and should…
KP people in subway Why the interest in transportation? - I get questions quite a bit on my interests in transportation, particularly public transportation. The answer is simple--economic. Let me explain. You know me as a business owner, a husband, a father, and a grandfather. So when the economy in Norfolk, Hampton Roads, and the great Commonwealth of Virginia is…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
Innovation in Transportation - "It's no longer enough just to innovate, we must drive the digital future for our company, our clients and our communities." I couldn't have said this better myself. We talk almost every day on how behind technology and innovation efforts are in transit. We'll keep pushing. We'll keep developing strategies.…
Advancing Mobility Management Advancing Mobility Management course - The National Transit Institute (NTI) is hosting an Advancing Mobility Management course in five locations in 2020: February 5-6, 2020 - Phoenix, AZ February 24-25, 2020 - Nashville, TN March 25-26, 2020 - Springfield, MA May 5-6, 2020 - Denver, CO June 16-17, 2020 - Ithaca, NY This new course…
KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention¬†guess…