Technology is our future, no matter your industry. Even the most non-tech segments can, and should, find a way that technology can make them more efficient.
Here are a few statistics showing the growth of technologies and how smart use of geolocation services can affect us:
- By the end of 2021, location-specific advertising will account for 45% of all mobile ad spending.
- Spending on geotargeting was expected to hit $26 billion in 2019.
- 80% of consumers want location-based alerts from companies in the future.
- 85% of companies plan to use location data within the next 12 months to personalize the customer experience.
- At the end of 2020, 94% of companies used location data, an increase of 84% from 2019.