What Tech Tips Actually Help My Business Grow?

In a world where customer expectations are constantly shifting, Chief Marketing Officers (CMOs) and business leaders are under more pressure than ever to make informed, strategic decisions. The good news? You don’t need to be a data scientist or IT specialist to use data and technology effectively. With the right approach, these tools can help you understand your audience, improve customer experiences, and drive measurable results.

This how-to guide from Google Keith breaks down the practical ways CMOs can use data and tech to strengthen their marketing strategies. Whether you’re leading a small business or managing a growing enterprise, these tech tips will help you make smarter decisions without the jargon.

Step 1: Turn Business Data Into Marketing Insights

Every business generates data – through sales, customer interactions, website visits, and more. But data alone doesn’t create value. The key is turning that information into insights you can act on.

How-To:

Start by identifying where your data lives. Common sources include:

• CRM systems (like HubSpot or Salesforce)
• Website analytics (Google Analytics is a great starting point)
• Email marketing platforms (Beehiiv and Mailchimp are Google Keith recommends)
• Customer feedback and surveys
• Sales and transaction data

Once you’ve gathered your data, look for patterns:

• When are customers most active?
• Which products or services are most popular?
• What channels drive the most engagement?

These insights can help you tailor your messaging, timing, and offers to better match customer behavior.

Tech Tips:

• Use Google Analytics to track user behavior on your website. Look at bounce rates, time on page, and conversion paths. We do this at Google Keith religiously.
• Segment your audience in your CRM by behavior, location, or purchase history.
• Automate reports to monitor trends over time without manual effort.

Step 2: Align With IT to Improve Customer Experience

Marketing doesn’t operate in a vacuum. Many of the tools you rely on – websites, mobile apps, payment systems – are powered by technology managed by your IT team. A strong partnership with IT ensures that your marketing efforts are supported by reliable, user-friendly systems.

How-To:

• Schedule regular check-ins with your IT team to align on goals and upcoming initiatives.
• Map out the customer journey and identify where technology plays a role (e.g., online checkout, booking systems, support chat).
• Prioritize improvements that reduce friction and enhance the user experience.

Tech Tips:

• Use automation tools like Zapier or Make to connect marketing platforms and reduce manual work.
• Ensure your website is mobile-optimized and loads quickly – this directly impacts SEO and user satisfaction.
• Implement chatbots or live chat features to support customers in real time.

Step 3: Use Digital Channels to Reach and Retain Customers

Your customers are online – and your marketing should be too. Digital channels offer powerful ways to connect with your audience, tell your brand story, and drive conversions.

How-To:

• Build a presence on platforms where your audience spends time: Google Search, LinkedIn, Facebook, Instagram, or industry-specific forums.
• Use email marketing to stay in touch with leads and customers.
• Invest in SEO to ensure your business shows up when people search for solutions you offer.

Tech Tips:

• Use Google Ads and Facebook Ads Manager to run targeted campaigns based on demographics, interests, and behaviors.
• A/B test subject lines, ad copy, and landing pages to see what resonates best.
• Track campaign performance using UTM codes and analytics dashboards.

Step 4: Measure What Matters and Adjust

Marketing is not a one-and-done effort. To get the most from your data and tech, you need to measure performance and adjust your strategy based on what works.

How-To:

• Define clear KPIs (Key Performance Indicators) such as:
  • Website traffic
  • Conversion rates
  • Customer acquisition cost
  • Email open and click-through rates
• Review performance regularly – weekly, monthly, or quarterly depending on your campaign cycles.
• Use insights to refine your messaging, reallocate budget, or test new approaches.

Tech Tips:

• Use marketing dashboards (like Google Data Studio or Tableau) to visualize performance in real time.
• Integrate your CRM with your analytics tools to get a full view of the customer journey.
• Set up alerts or automated reports to flag unusual trends or performance drops.

Why This Matters for Business Growth

Data and technology aren’t just tools – they’re strategic assets. When used thoughtfully, they help CMOs and business leaders:

• Make informed decisions based on real customer behavior
• Improve marketing efficiency and ROI
• Deliver better customer experiences
• Stay competitive in a changing market

You don’t need to overhaul your entire tech stack to get started. Begin with the tools you already have, focus on one or two key metrics, and build from there.

Moving Forward With Confidence

Marketing success doesn’t come from guesswork – it comes from understanding your audience and using the right tools to reach them. By applying the how-to guides and tech tips in this article, you can make smarter decisions, improve customer engagement, and drive real business results.

If you’re looking for more practical advice, visit Google Keith – your trusted source for how-to guides, tech tips, and digital solutions that work. Whether you’re troubleshooting a tool or planning your next campaign, you’ll find clear, actionable help to support your goals.