Never miss an opportunity while you’re out in the community to talk about what you do every day. If you have the passion, if you love your work, if you live for the success of your current project, why wouldn’t you want to shout it from the mountaintop?
I recently dropped off our car at the local dealership for a state inspection. When walking to the waiting room I had my book bag hanging over one shoulder so I could bring the laptop. Right on cue, the station manager asked me about the branded logo on my bag. Hooked. A good conversation ensued that couldn’t be bought with the best advertising dollars.
Marketing message: Never miss an opportunity to talk about your passion. Connections are connections. Networking is networking. And everyone has friends who have friends. Talk your wares every chance you get.