Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Native American Heritage
Food & Drink Holidays
Native American Heritage
Food & Drink Holidays
Marketing Planning Meeting @ Cogans Pizza
Brainstorm. Strategize. Plan. Execute. Measure. Repeat.
Vegan Menu Photoshoot @ Cogans Pizza North
When the best pizza joint in Hampton Roads launches a substantial vegan menu, people listen! Here’s a shot of a 16″ Vegan Booty, the vegan version
Has CBS cashed it in?
What tha? What? What is CBS doing? They are a network. You know, one of only three big boys. Why does a network not have a
What Kind of Chief Innovation Officer Does Your Company Need?
Here’s a great article from Darko & Greig published by HBR. Does your company employ a CIO? Where does this person fit in your organization? Are
Color of the Year 2020: Classic Blue
Love that my favorite color will be the Color of the Year for 2020. Pantone has announced that PANTONE 19-4052 Classic Blue will be our celebrated
Automation in MarTech is a good thing
Innovations are all around us, especially in technology. Some are easy to use and integrate with our every day, and some are a bit more difficult.
What, you don’t know your profit margins?
I recently ran across this in-depth article examining a restaurant’s profitability equation — sales, inventory, and labor. You’d be surprised how difficult this data is to
Internal business strategies lead company growth
Successes in business come from many sources. But it can’t be questioned that solid two-way communication between internal departments is a must. Envision the growth that
Technology is Our Future – Cyber Security this time
Technology is our future, no matter your industry. Expanding your technology footprint opens (known and unknown) avenues of exposure for cyber attacks. Here are a few
Yes, social media marketing is important!
This study is further evidence of why SEOs should use Social Media to help with their SEO campaign. We already knew that, right? Well, here’s our
Technology is Our Future – Geolocation this time
Technology is our future, no matter your industry. Even the most non-tech segments can, and should, find a way that technology can make them more efficient.
A Leader’s Guide to Team Building
I love this article. I read it 3 times over 2 different days. Bring in a team to help with your workload. Surround yourself with the
MarTech fits, I promise
Yes, our job is to deal with people. Yes, our job is understand people. Yes, our job is to communicate with people. Moving some daily tasks
Where to publish your awesome content
How long does your content last on the internet? Minutes? Hours? Days? Obviously, because you’re reading this on my blog, I wholly endorse this data from
Do you track your potential customers?
Sometimes as marketers we lose track of our hard-earned leads after they’re passed along to the sales team or GM. Be leery of letting go of
“Saving America” with Mark Aesch
I received a present from Amazon Prime today — Saving America by Mark Aesch. This is the 2nd book of Mark’s in my library. I’m sure
Are you taking cyber attack precautions?
Hearing that over 2 million cyber attacks happened in 2018 causing over $45B in losses is quite eye-opening. What are these threats and how do they
Listen to your customers!
You may not like McDonald’s. You may not like their coffee or food. But, we can learn a lot from the fast-food giant. Listen to your
How can you afford to not optimize for mobile?
I’ve been preaching mobile for years now. You knew this was coming. You’re probably reading this on your smartphone. Right? Let’s make sure all your content
Your restaurant needs to embrace digital media
Almost half of all restaurant diners consider technology to be extremely important to the restaurant experience, and want to immediately be engaged from the moment they
Let’s be real
If your food distributor does your restaurant’s marketing for you, it’ll show. If your menu printer does your creative graphics for you, it’ll show. If your
Reaching a new audience with live-streaming your sports event
Live-streaming sports events is not new. The effort to live-stream in multiple languages is a bit newer, especially when micro-targeting a smaller nice audience. e.g., the
Transit App combines real-time bus tracking with Uber & Lyft
Transit strikes again, launching their real-time public transit app for Omnitrans in San Bernardino Valley, CA. But the article buried the lead — “transit users can
Nielsen helps us understand our customers better
Nielsen delves deeper into the behavior of our fans (customers!) with the new fan insights dashboard. I’m excited about the potential of this on-demand data.
Marketing Strategies to Engage Technology Decision-makers
I touched on the point a few days ago that technology companies in the B2B space can struggle at times to reach decision-makers where they live.
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