Tag Archive for: CMO

How restaurant technology can help with labor shortages
KP brandingLet's explore various ways restaurant technologies can help us be more efficient. QR Codes, mobile ordering, kitchen display integrations can all play a part.

Successful Healthcare Marketing, yes it matters
KP brandingThere are so many great ways to effectively market your medical practice. If you're a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience.…

Quick-n-Dirty Do’s & Don’t’s for Social Media Marketing
KP brandingWe want consumers to like you, be attracted to you, and be willing to spend their money with you. Let's have a conversation about your social media marketing.

How fancy-schmancy is your email subject line?
Content Marketing, KP brandingWith so many bells and whistles rolling out in social media these days, an email newsletter is not always a highly utilized integrated marketing tool in an inbound marketing campaign. In both B2B and B2C communications, the email newsletter…

Successful Real Estate Marketing Ideas
KP brandingThrowing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let's come up with a successful marketing plan for you.

What is in the Senate’s Infrastructure Bill?
Family & Friends, CommunityThe United States Senate is expected to pass a $1 Trillion infrastructure bill this week. Among many other initiatives, here's what's in the bill:
$110 billion for roads and bridges
$73 billion to modernize the nation's energy grid
…

I’m all yours, for one hour [video]
KP brandingDo you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask them questions?
'How did you do that?'
'How did you make that happen for your business?'
'What's your success story?'
'Do…

Tips for marketing your Real Estate Team
KP brandingThere are so many great ways to effectively market your real estate team, even if you're a team of one. There are smart ways to touch your target audience. Here are a few from my bag of tricks.
Creating a website is the perfect place to start.…

Facebook Ads for your restaurant, oh boy, where to start
KP brandingHere are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.

People actually read your outdoor signage, ya know [video]
KP brandingThere's an art to putting yourself in the mindset of your customer. Know your audience. Let technology help do the work for you.

Is your Facebook (Business Page) blowing-up your frustration level? [video]
KP brandingOverall traffic is down. Individual article views are down. Comments are down. There’s a reason for that, says Facebook.

Getting started in Sports Marketing
KP brandingWhen you’re truly tired of losing and not getting noticed, give me a shout. Let’s get your team on the right track.

Restaurants can learn from the Starbucks experience
KP brandingYes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two & three).

Marketing Strategies to Engage Technology Decision-makers
KP brandingWe should look for marketing strategies that engage decision-makers by proving that we understand what challenges their target industry faces.

What is BoomerX Media? [video]
KP brandingWhat is BoomerX Media? A team of Baby Boomers and GenX'ers that know more about Millennials and GenZ'ers than they do. How they act, what they like, where they play, and where they spend their money. You want BoomerX Media on your team. Let's…

Our customers’ buying habits
KP brandingUp-close observations can't be replaced. Study their habits. Recognize their likes and dislikes.

Internal communication drives consistent brand identity
KP brandingSuccessful marketing departments educate all teams in the company with customer touch points on brand positioning and consistency. Internal communication is critical for overall business success.

Your small business needs help now
KP brandingThis is an ugly time right now for local restaurants and essential businesses. But what it is not, is time to stop marketing and advertising.

The unreliability of SEO certifications
KP brandingSEO certifications are not the tie-breaker. Get real-world experience. Understand the SEO world. Then come back with a vengeance.

Yes, tweet editing please
KP brandingYes, I vote yes for tweet editing. Even within a 30-second window, this would satisfy my biggest complaint about twitter. @socialmedia2day : "a 5-second to 30-second delay in the sending"[visual-link-preview encoded="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"]#CMO…

Depth and length of podcasts
KP branding
Where do you sit on podcasts? I have a couple in my gallery that are over an hour each week. But then I have others that I can consume inside of 15 minutes each. I think I prefer the shorter podcasts so that I can listen to multiple storytellers…

How 3 top brands transformed their video ad strategies
KP branding
A return to the TV screen is hardly a return to traditional media. In the U.S., the number of people who streamed YouTube or YouTube TV on their TV screens in December 2020 increased by 20% from the start of the year. According to Brian Albert,…

A different perspective
KP branding
Because I have on a Cogans Pizza t-shirt in my Instagram, Facebook, and Twitter profile, each post I make on all those communities is a mini-ad for Cogans.
Spreading the love organically ...

Market Intelligence. Is yours?
KP brandingConsumer patterns can be gleaned from the right studies with the right questions of the right people, our customers and lost customers - market intelligence.