Tag Archive for: CMO

How restaurant technology can help with labor shortages

How restaurant technology can help with labor shortages

Let's explore various ways restaurant technologies can help us be more efficient. QR Codes, mobile ordering, kitchen display integrations can all play a part.
Successful Healthcare Marketing, yes it matters

Successful Healthcare Marketing, yes it matters

There are so many great ways to effectively market your medical practice. If you're a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience.…
Quick-n-Dirty Do's & Don't's for Social Media Marketing

Quick-n-Dirty Do’s & Don’t’s for Social Media Marketing

We want consumers to like you, be attracted to you, and be willing to spend their money with you. Let's have a conversation about your social media marketing.
How fancy-schmancy is your email subject line?

How fancy-schmancy is your email subject line?

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With so many bells and whistles rolling out in social media these days, an email newsletter is not always a highly utilized integrated marketing tool in an inbound marketing campaign. In both B2B and B2C communications, the email newsletter…
Successful Real Estate Marketing Ideas

Successful Real Estate Marketing Ideas

Throwing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let's come up with a successful marketing plan for you.
portland oregon usa highway

What is in the Senate’s Infrastructure Bill?

The United States Senate is expected to pass a $1 Trillion infrastructure bill this week. Among many other initiatives, here's what's in the bill: $110 billion for roads and bridges $73 billion to modernize the nation's energy grid …
woman sits at table making notes in journal

I’m all yours, for one hour [video]

Do you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask them questions? 'How did you do that?' 'How did you make that happen for your business?' 'What's your success story?' 'Do…
classic red brick home

Tips for marketing your Real Estate Team

There are so many great ways to effectively market your real estate team, even if you're a team of one. There are smart ways to touch your target audience. Here are a few from my bag of tricks. Creating a website is the perfect place to start.…
cold winter near iceland bistro

Facebook Ads for your restaurant, oh boy, where to start

Here are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.
orange juice qr code order

People actually read your outdoor signage, ya know [video]

There's an art to putting yourself in the mindset of your customer. Know your audience. Let technology help do the work for you.
facebook mobile

Is your Facebook (Business Page) blowing-up your frustration level? [video]

Overall traffic is down. Individual article views are down. Comments are down. There’s a reason for that, says Facebook.
dusty baseball glove

Getting started in Sports Marketing

When you’re truly tired of losing and not getting noticed, give me a shout. Let’s get your team on the right track.
outdoor café on sidewalk

Restaurants can learn from the Starbucks experience

Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two & three).
rainbow keys on laptop

Marketing Strategies to Engage Technology Decision-makers

We should look for marketing strategies that engage decision-makers by proving that we understand what challenges their target industry faces.
What is BoomerX Media

What is BoomerX Media? [video]

What is BoomerX Media? A team of Baby Boomers and GenX'ers that know more about Millennials and GenZ'ers than they do. How they act, what they like, where they play, and where they spend their money. You want BoomerX Media on your team. Let's…
woman with white crisp shopping carrier bags

Our customers’​ buying habits

Up-close observations can't be replaced. Study their habits. Recognize their likes and dislikes.
woman holding up mobile smartphone

Internal communication drives consistent brand identity

Successful marketing departments educate all teams in the company with customer touch points on brand positioning and consistency. Internal communication is critical for overall business success.
fresh water on restaurant table

Your small business needs help now

This is an ugly time right now for local restaurants and essential businesses. But what it is not, is time to stop marketing and advertising.
The unreliability of SEO certifications

The unreliability of SEO certifications

SEO certifications are not the tie-breaker. Get real-world experience. Understand the SEO world. Then come back with a vengeance.
KPIL on twitter

Yes, tweet editing please

Yes, I vote yes for tweet editing. Even within a 30-second window, this would satisfy my biggest complaint about twitter. @socialmedia2day : "a 5-second to 30-second delay in the sending"[visual-link-preview encoded="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"]#CMO…

Depth and length of podcasts

Where do you sit on podcasts? I have a couple in my gallery that are over an hour each week. But then I have others that I can consume inside of 15 minutes each. I think I prefer the shorter podcasts so that I can listen to multiple storytellers…
Think with Google

How 3 top brands transformed their video ad strategies

A return to the TV screen is hardly a return to traditional media. In the U.S., the number of people who streamed YouTube or YouTube TV on their TV screens in December 2020 increased by 20% from the start of the year. According to Brian Albert,…
Keith Parnell

A different perspective

Because I have on a Cogans Pizza t-shirt in my Instagram, Facebook, and Twitter profile, each post I make on all those communities is a mini-ad for Cogans. Spreading the love organically ...
prism goggles at concert

Market Intelligence. Is yours?

Consumer patterns can be gleaned from the right studies with the right questions of the right people, our customers and lost customers - market intelligence.